Abstract

The aim of the article consists in to offer a an approach to the assessment of social capital and test the it on the example of food industry enterprises. The results of the analysis. The basis of the corporate capital is not only material and financial components, but also intangible components that form the competitive advantages the company and are involved in forming the surplus product. These include the social, human and intellectual capital. Social capital is considered as a structural component of the corporate capital. The structure of the social capital consists of those with consumer and organizational components that are also capital, and therefore can be evaluated. This structuring has become possible from the fact that the author Detached organizational capital and intellectual capital because organizational capital relates to the organization as a whole, not one person, and therefore can be relatively independent object of sale.This structuring of capital allowed us to estimate the contribution of each of the elements of social capital at the creation of additional cost. Therefore it was necessary to develop methodological support for this analysis. The process assessment of social capital involves the following steps: determining the individual components of social capital and their content; choice of quantitative indicators and qualitative performance assessment; collection of information; normalization of parameters of quantitative assessment; selection criterion restrictions; justification of assessment methodology; comparison and Development of social capital/ Proposed resource approach allows us to generalize system of assessment of social capital of the investigated enterprises and make conclusions about the quantitative and qualitative evaluation. For each component of corporate capital was a list of indicators of quantitative and qualitative assessment and evaluation criteria. A result of conducted the evaluation indicator obtained efficiency of each component of social capital and the comparison of data values uniformly scale evaluation of social capital, which has a graduation performance ratings from “low” to “high” value from 0 to 1. Conclusions and directions of further research. In the proposed method were calculated efficiency vyorystannya social capital on data Pereyaslavsky, Rokytnianskyi, Orzechowski, Zaporizhzhya, Berdyansk bakeries and PJSC “Kyivmlyn”. The results of complex assessment of social capital for the last 5 years made it possible to conclude that all investigated companies are different priorities for structural components of the efficiency of capital as directions of social capital and improve the efficiency of its use should consider the most appropriate structural changes. The results of a comprehensive assessment of efficiency of of social capital of the investigated enterprises is the basis for the study. In a further qualitative structural changes generalized estimation efficiency of corporate capital that will optimize the structure of corporate capital in accordance with the specific economic conditions. 

Keywords: social capital, consumer capital, organizational capital, corporate social responsibility, public relations

JEL Classification: G31, G34, M14.

Cite as: Korzh, N., Sokolovska V. & Ivanchenko, H. (2017). Evaluation of the effectiveness of social capital usage. Marketing and Management of Innovations, 3, 60-68. https://doi.org/10.21272/mmi.2017.3-06

This work is licensed under a Creative Commons Attribution 4.0 International License

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