| Contents |
Authors:
O.M. Оlefirenko, M.Yu. Karpischenko
Pages: 30-40
Language: Russian
DOI: https://doi.org/10.21272/mmi.2011.4.2-03
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Abstract
Actual theoretical and practical problems of territorial branding have seen in this article. There are historical formation analysis of territorial branding have examined as an independent area of marketing and has presented new conception of Sumy Region brand formation.
Keywords: brand, territorial branding, territorial marketing
Cite as: Оlefirenko O. & Karpischenko, M. (2011). Teoretical and practical problems of territorial branding at the example of Sumy region brand forming. Marketing and Management of Innovations, 42, 30-40. https://doi.org/10.21272/mmi.2011.4.2-03
 This work is licensed under a Creative Commons Attribution 4.0 International License
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