Contents |
Authors:
Z.M. Andrushkevich
Pages: 105-113
Language: Ukrainian
DOI: https://doi.org/10.21272/mmi.2011.2-11
Download: |
Views: |
Downloads: |
|
|
|
Abstract
The article defines the role of marketing research in the analysis of marketing and logistics industries. The necessity of conducting regular market research. Presents the results of market research to determine the level of marketing and logistics activities of industrial enterprises of Khmelnitsky region, identified weaknesses practical use of marketing and logistics functions in the enterprise.
Keywords: market research, engineering enterprises, marketing support, logistics, coordination of marketing and logistics solutions, marketing functions, logistic functions
Cite as: Andrushkevich, Z. (2011). Marketing research-level marketing and logistics operation of the machine-building enterprises of Khmelnitsky region. Marketing and Management of Innovations, 2, 105-113. https://doi.org/10.21272/mmi.2011.2-11
This work is licensed under a Creative Commons Attribution 4.0 International License
References
- Golubkov E.P. Marketingovye issledovaniya: teoriya, metodologiya i praktika / E.P. Golubkov. – 2-e izd. – M. : Finpress, 2000. – 464 s.
- Voychak A.V. Marketingovi doslidzhennya : pidruchnik / A.V. Voychak, A.V. Fedorchenko. – K. : KNEU, 2007. – 408 s.
- Illyashenko S.M. Marketingovi doslidzhennya : navchalniy posibnik [dlya stud. vishch. navch. zakl.] / S.M. Illyashenko, M.Yu. Baskakova. – K. : Centr navchalnoyi literaturi, 2006. – 192 s.
- Varies O.Yu. Mehanizmi marketingovoyi logistiki v upravlinni zakupivelno-zbutovoyu diyalnistyu pidpriiemstva : avtoref. dis. na zdobuttya nauk. stupenya kand. ekon. nauk : spec. 08.02.03 <> / O.Yu. Varies – Doneck, 2004. – 21 s.
- Kovalchuk S.V. Marketingovi doslidzhennya diyalnosti pidpriiemstv legkoyi promislovosti / S.V. Kovalchuk, O.S. Petricka // Ekonomika: naukoviy zhurnal. – Rivne, 2010. – no3 (47). – Ch.2. – S. 19-25.
- Krikavskiy Ie.V. Logistichna transformaciya innovaciy pid chas stvorennya spozhivchoyi vartosti / Ie.V. Krikavskiy, N.I. Chuhray // Visnik Nacionalnogo universitetu <>. Logistika. – Lviv : NU <>, 2002. – no 446. – S. 114-120.
- Oklander M.A. Kontury ekonomicheskoy logistiki : monografiya / M.A. Oklander. – K. : Nauk. dumka, 2000. – 175 s.
- Chuhray N.I. Marketingove doslidzhennya innovaciynoyi diyalnosti promislovih pidpriiemstv Zahidnogo regionu / N.I. Chuhray // Regionalna ekonomika. – 2000. – no 3. – S. 53-60.
- Zavyalov P.S. Marketing v shemah, risunkah, tablicyah : ucheb. posobie. / P.S. Zavyalov. – M. : INFRA-M, 2004. – 496 s.
|