Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

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Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

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Oleksii Lyulyov

Sumy State University | Ukraine

Increasing Sustainable Performance Through Green Human Resource Management: The Role of Green Supply Chain Management and Corporate Social Responsibility

Van It Nguyen1,*  

  1. Ho Chi Minh City University of Industry and Trade, Vietnam

     * Corresponding author

Received: 22 September 2023

Revised: 18 October 2023

Accepted: 27 November 2023


In this research, the effect of green human resource management (green performance management and compensation, green hiring and training involvement, and green human health) on sustainable performance (economic performance, social performance, and environmental performance) is investigated, and the mediating effects of green supply chain management (external green supply chain management and internal green supply chain management) and corporate social responsibility (external corporate social responsibility and internal corporate social responsibility) are explored. The issue addressed in this study is that firms pay little attention to their products, which results in limited advantages for stakeholders. The study’s originality has revealed the factors and offered remedies and tested a model of the variables influencing food enterprises in Vietnam. A total of 01 representative leaders are selected using a straightforward random sampling procedure to perform the empirical testing study by gathering data from a sample in each firm. A total of 449 food enterprises around the country received online survey questionnaires, which allowed the inclusion of enterprises at various management levels. The data were analysed using structural equation modelling (SEM), the squared approach, and covariance-based structural equation modelling (CB-SEM; covariance-based SEM) via Amoss 22.0 software. According to the research findings, GHRM leads to long-lasting improvements in green supply chain management, corporate social responsibility, and products. When green human resource management positively affects products, green supply chain management positively affects goods, corporate social responsibility positively affects products, green supply chain management positively mediates the influence of green human resource management on products, and corporate social responsibility positively mediates the impact of green supply chain management on products’ sustainable performance effects. This study adds significant value to the current combination of green human resource management, green supply chain management, and corporate social responsibility since it is the first empirical study to examine the influence of green human resource management on goods through the mediating role of green supply chain management and the corporate social responsibility of food enterprises in Vietnam. This research responds to calls that have recently been made to look at the combined effect of both practices on triple bottom lines of sustainability performance. The limits of the current research, managerial implications, and potential future research areas were then reviewed.

Keywords: corporate social responsibility; human resources; supply chain; sustainable performance.

How to Cite: Nguyen, V. I. (2023). Increasing Sustainable Performance Through Green Human Resource Management: The Role of Green Supply Chain Management and Corporate Social Responsibility. Marketing and Management of Innovations, 14(4), 1–16.

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