Abstract

The article analyzes the innovative trends of development and integration of corporate social responsibility management in the companies activities on the scale of global financial management based on the study of economic, political and social trends of development of society in the field of state building, entrepreneurial activity and financial strategy. The characteristics that help to generalize the concept of global financial management in corporate social responsibility are defined. The specifics of the understanding of the global financial management of corporate social responsibility, which has a decisive influence on its current understanding, is defined. The key relationships between corporate, regional and global corporate social responsibility management and their innovative impact on the financial system on a global scale are analyzed. The authors proved that the firms implement corporate social responsibility activities and participate in global financial corporate social responsibility governance based on a variety of motivations. Studies on the corporate social responsibility related to the toric and behaviours of firms show that they are greatly influenced by socially held expectations and social and cultural contexts surrounding corporations. The fact that the majority of firms in the sample have accepted their corporate identities as social beings mean that global-level corporate social responsibility norm development has progressed over time. The results of the study presented in the article suggest the opening of new horizons and directions for the scientific analysis of the content of corporate social responsibility in order to combine science and practice, as well as create conditions for its integration into the activities of business entities.

Keywords: corporate social responsibility, Global Financial CSR governance, models of CSR.

JEL Classification: F6.

Cite as: Kuznetsova, A., Kalynets, K., Kozmuk, N., & Vozna, L. (2018). Innovative management in global financial CSR governance. Marketing and Management of Innovations, 2, 262-269. https://doi.org/10.21272/mmi.2018.2-21

This work is licensed under a Creative Commons Attribution 4.0 International License

References

1. Meyer, John W. (2000). “Globalization: Sources and Effects on National States and Societies”, International Sociology 15(2) – p. 233-248.
2. Cutler, A. C., Haufler, V., & Porter, T. (Eds.). (1999). Private authority and international affairs. Suny Press.
3. Vogel, David. (2009). “The Private Regulation of Global Corporate Conduct,” in Walter Mattliand Ngaire Woods (eds.) The Politics of Global Regulation. Princeton University Press.
4. Culture (1975).” in Constituting World Culture: International Nongovernmental Organizations since 1975.
5. Utting, P. (2005). Corporate responsibility and the movement of business. Development in practice, 15(3-4), 375-388.
6. Freeman, R. E., & Reed, D. L. (1983). Stockholders and stakeholders: A new perspective on corporate governance. California management review, 25(3), 88-106.
7. Voloskovets N.U. (2010). Korporatyvna sotsialna vidpovidalnist na osnovi innovatsiynoho rozvytku ekonomiky. Nauk. pr. KNTU. Econ. Nauky, № 17. – available at: www.gov.ua/portal/natural/Npkntu_e/2010_17/stat_12/20.pdf.
8. Hrishnova O. (2010). Sotsialna vidpovidalnist biznesu: sutnist, znachennya, stratehichni napryamy rozvytku v Ukrayini. Ukrayina: aspeky pratsi, №7, p. 3-8.
9. Ihnatenko T.V. (2010) Vytoky sotsialnoyi vidpovidalnosti biznesu (SVB) u krayinakh zakhidnoyi Yevropy ta SSHA. Derzh. rehulyuvannya sots. pidpryyemnytstva ta sotsialno vidpovidalnoho biznesu : materialy II mizhnar.nauk.-prakt.konf., 25 lystop. 2010 r.KH. : Mahistr, 149-151
10. Melnychenko A. A. (2013). Sotsialna vidpovidalnist yak imperatyv upravlinnya u sferi vyshchoyi osvity. Visnyk Natsionalnoho tekhnichnoho universytetu Ukrayiny “Kyyivskyy politekhnichnyy instytut”. Filosofiya. Psykholohiya. Pedahohika, № 2, 19-20 
11. Korchevna L., V. Novykov, O. Nykytyuk (2009). Shchodo yakosti vlady v yakosti kontseptsiy «staloho rozvytku» ta «sotsialnoyi vidpovidalnosti». Standartyzatsiya, sertyfikatsiya, yakist, №1, 63-65
12. Overbeek, Henk (2004. Global Governance, Class, Hegemony: A Historical Materialist Perspective. Working papers in Political Science – Vrei Universitet Amsterdam. 2004/ 01. – Electronic resource, Access method: https://www.google.com/search?q=13.%09Overbeek,+Henk.+2004
13. Doh, J. P., & Guay, T. R. (2004). Globalization and corporate social responsibility: How non-governmental organizations influence labor and environmental codes of conduct. In Management and international review (pp. 7-29). Gabler Verlag, Wiesbaden.