The Journal of Marketing and Management of Innovations operates as an open-access publication, aligning with the principles outlined in the Budapest Open Access Initiative 2002. According to these principles, open access entails freely providing content on the internet, allowing users to read, download, copy, distribute, print, search, or link to full articles without encountering financial, legal, or technical barriers. The only restrictions involve maintaining the integrity of the authors’ work and ensuring proper acknowledgement and citation.

The journal actively encourages authors to self-archive, considering it an effective method for promoting and disseminating scientific discoveries and accomplishments. Embracing the Creative Commons Attribution (CC BY) 4.0 license for citation plays a pivotal role in popularizing scientific knowledge and facilitating information sharing. All citation data in the journal’s articles is dynamic, authentic, disaggregated, well-structured, and openly accessible.

Each article in the Journal possesses Digital Object Identifiers (DOIs) along with metadata and article URLs, contributing to a standardized system for identification and accessibility.

The journal supports the following initiatives:

• Budapest Open Access Initiative
• Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities;
• Initiative for Open Citations(I4OC)
• Cited-by (Crossref).