Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: P30-0117 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

All articles submitted to the journal are double-peer-reviewed.

The reviewers are both Members of Editorial Board and External reviewers who are invited by the Editorial Board to participate in the reviewing process, depending on their research interests.

The list of the Reviewer Board Members:

  • Jack A. Lesser Website
  • Metropolitan State University, the USA
  • Research interest: Marketing Management, Supply Chain Operations Management and International Business
  • Abdou Doaa M. Salman Website
    MSA University, 6th October, Egypt
  • Abonazel Mohamed Reda Sobhi Website
    Institute of Statistical Studies and Research (ISSR), Cairo University, Cairo, Egypt
  • Adelakun Ojo Johnson Website
    School of Accounting, Economics & Finance, College of Law and Management Studies, University of KwaZulu-Natal, Durban, South Africa
  • Adnan Fateh Website
    Kuala Lumpur, Malaysia
  • Agheorghiesei Daniela Website
    Faculty of Economics and Business Administration, Alexandru Ioan Cuza University, Iasi, Romania
  • Anna Jasińska-Biliczak Website
    Assistant Professor, Faculty of Economy, Opole University
  • Asanović Željka Website
    Central Bank of Montenegro, Podgorica, Montenegro
  • Bachev Hrabrin Website
    Institute of Agricultural Economics, Sofia, Bulgaria
  • Bajgorić Nijaz Website
    School of Economics and Business in Sarajevo, University of Sarajevo, Sarajevo, Bosnia and Herzegovina
  • Basheer Muhammad Farhan Website
    Banking Department, School of Economics, Finance & Banking, College of Business, Universiti Utara Malaysia, Kedah Darul Aman, Malaysia
  • Chand Mahesh Website
    J.C. Bose, University of Science and Technology, YMCA, Faridabad, Haryana, India
  • Chygryn Olena Website
    Sumy State University, Ukraine
  • Costa Ecio De Farias Website
    Federal University of Pernambuco (UFPE), Recife, Brazil
  • Coulibaly Louphou Website
    Department of Economics, University of Pittsburgh, Pittsburgh, United States
  • Covaci Brînduşa
    Center for Risk Studies in Economy and Social Sciences, Vienna, Austria; National Institute for Economic Research of the Romanian Academy, Bucharest, Romania
  • Cristofaro Matteo Website
    University of Rome Tor Vergata, Rome, Italy
  • Curtis Jr. James Edward
    Education Foundation, Washington, United States
  • D’amato Maurizio Website
    Polytechnic University of Bari, Bari, Italy
  • Dacanay Jovi Clemente Website
    University of Asia and the Pacific, Pasig City, Philippines
  • Dalei Narendra Nath Website
    University of Petroleum and Energy Studies, Dehradun, India
  • Dash Aruna Kumar Website
    ICFAI Business School (IBS)-Hyderabad, Hyderabad, India
  • De Farias Aquiles Rocha
    Central Bank of Brazil, Brasília, Federal District, Brazil
  • De La Peña Zarzuelo Ignacio Website
    Polytechnic University of Madrid, Madrid, Spain
  • Del Rio Mariana Website
    National Productivity Commission of Government of Chile, Santiago, Chile
  • Delgado Rodríguez María Jesús Website
    Rey Juan Carlos University, Madrid, Spain
  • Derbali Abdelkader Website
    Community College, Taibah University, Madinah, Saudi Arabia
  • Desoky Abd El-Aleem Saad Soliman Website
    Department of Plant Protection, Faculty of Agriculture, Sohag University, New Sohag City, Sohad, Egypt
  • Dinh Tran Ngoc Huy Website
    International University of Japan
  • Doktoralina Caturida Meiwanto Website
    Universitas Mercu Buana, Jakarta, Indonesia
  • Dorian Mora Sanchez
    Universidad Tecnológica Equinoccial: Quito, Pichincha, EC
  • Drożdż Wojciech Website
    University of Szczecin, Szczecin, Poland
  • Dźwigoł-Barosz Mariola Website
    Silesian University of Technology, Gliwice, Poland
  • Fabuš Michal Website
    School of Economics and Management in Public Administration in Bratislava, Bratislava, Slovak Republic
  • Hamid Baharom Abdul
    Asia-Pacific Applied Economics Association, Melbourne, Australia
  • Hanna Mytrofanova Website
    Doctor of Economics, Head of Innovational Management and International Logistics Department, Alfred Nobel University, Ukraine
  • Ingrid Majerova Website
    Silesian University in Opava, School of Business Administration in Karvina
  • Jarmila Sebestova Website
    Silesian University in Opava School of Business Administration in Karvina Czech Republic
  • Jarosław Jankowski Website
    West Pomeranian University of Technology in Szczecin, Szczecin, Poland
  • Karoly Balaton Website
    Prof. of strategic management and head of our doctoral school, University of Miskolc, Hungary
  • Katalin Liptak Website
    Vice Dean, University of Miskolc, Hungary
  • Lucy Wei YUE Website
    University of Macau, China
  • Łukasz Wróblewski Website
    Head of the Production Management and Engineering Chair WSB University, Poland
  • Mateusz Piwowarski Website
    Faculty of Economics and Management, University of Szczecin, Poland
  • Mehmet Kiziloglu Website
    Pamukkale University, Turkey
  • Mishenin Jevhen Website
    Sumy State University, Ukraine
  • Muhammad Zia Aslam Website
    Superior University
  • Noémi Hajdú Website
    Associate Professor, University of Miskolc, Faculty of Economics, Institute of Marketing and Tourism
  • Orhan ÇINAR Website
    Erzincan Binali Yıldırım University
  • Radka MacGregor Pelikánová Website
    Metropolitan University Prague, Czech Republic
  • Rocsana B. Manea Tonis Website
    University Politehnica of Bucharest
  • Tuituinnik Inna Website
    Sumy State University, Ukraine
  • Vita Jukneviciene Website
    Siauliai University, Lithuania
  • Zoltan Bartha Website
    Associate Professor, University of Miskolc, Hungary
  • Shahbaz Haider Website
    Department of Accountancy, Superior University Lahore, Pakistan
    Research interests: Consumer behaviour, Leadership, Personality, Nursing Profession Issues.
  • Binshan Lin Website
    College of Business, Louisiana State University Shreveport, Shreveport, USA
    Research interests: Operations Management, Machine Learning, Data Analytics, Supply Chain, Information Systems, Decision Science.
  • Jevgenija Dehtjare Website
  • Dr.oec. EKA University of Applied SciencesResearch interests: marketing communications, innovations, cross-cultural management.

  • Peter Šedík Website
    Institute of Marketing, Trade and Social Studies Faculty of Economics and Management, the Slovak University of Agriculture in Nitra
    Research interests: food marketing, consumer behaviour, online marekting, market segmentation, market research.
  • A. Scott Rood Website
    Hospitality and Tourism Management, Grand Valley State University, Grand Rapids, MI USA
    Research interests: Hospitality Marketing; Resort Recreation; Wage and Salary Compensation.
  • Aneeq Inam Website
    School of Business and Economics, Universiti Putra Malaysia
    Research interests: Human Resource Management, Organizational Behaviors, Business Ethics, Sustainability.
  • Laura Fischer Website
    Facultad de Contaduria y Administración Universidad Nacional Autonoma de Mexico, Mexico
    Research interests: consumer behavior, sustainable marketing.
  • Mochammad Fahlevi Website
    Management, Bina Nusantara University, Jakarta, Indonesia
    Research interests: Business management.
  • M. Imran Opel Website
    SZABIST, Islamabad, Pakistan
    Research interests: Human resource management, Sustainability, Ecological Behavior.
  • Aviral Kumar Tiwari Website
    Indian Institute of Management Bodh Gaya (IIM Bodh Gaya) Uruvela, Prabandh Vihar, Bodh Gaya – 824234, Gaya, Bihar, India
    Research interests: Econometric and statistical methods in Marketing, time series, longitudinal data..
  • Dr. Rekha Dahiya Website
    Department of Management, SGT University Gurugram, Haryana, India
    Research interests: Consumer Behavior, Digital Marketing, Technology Adoption .
  • Maha Mohammed Yusr Website
    Universiti Utara, Malaysia
    Research interests: Innovation performance, Entrepreneurial marketing, Quality management, TQM, Knowledge management, green innovation .
  • Kaustav Mukherjee  Website
    Manager, Marketing & Sales Department, Coal India Limited, Kolkata, India
    Research interests: Social Media Marketing.
  • Kanu Priya Website
    Indian Institute of Foreign Trade, Delhi, India
    Research interests: Marketing, Economics, International Trade.
  • S Shyam Prasad Website
    International School of Management Excellence, Bengaluru, India
    Research interests: Marketing, Consumer Behaviour, Services Marketing and Retail Marketing.
  • Rebeca Cordero-Gutiérrez Website
    Pontifical University of Salamanca, Salamanca, Spain
    Research interests: Digital Marketing, Social Media Marketing, E-Commerce.
  • Dinh Tran Ngoc Huy Website
    Banking University HCMC Ho Chi Minh city Vietnam – International University of Japan, Niigata, Japan
    Research interests: business, management, economic, finance.
  • Md.Hafez Website
    Assistant Professor, School of Business, Ahsanullah University of Science and Technology, Bangladesh
    Research interests: Social Media Marketing, Neuromarketing, Branding, Corporate Social Responsibility, Customer Relationship Management, Strategic Marketing,Customer Loyalty, M-Banking, Consumer Satisfaction, Customer Service Quality.
  • Dr. Raj Gautam Website
    University School of Applied Management, Punjabi University Patiala, Punjab, India
    Research interests: marketing,international marketing, SME,s.
  • Adrian Lubowiecki-Vikuk Website
    Institute of Management, SGH Warsaw School of Economics, Poland
    Research interests: leisure, tourism, consumer behavior, tourism management, tourism marketing.
  • Dr.Venkata Subbaiah Website
    GITAM Business School, GITAM University (Deemed University), India.
    Research interests: Consumer behaviour, Rural Marketing, Service marketing, Data Analytics, Marketing Strategies, Innovations in marketing, Business analytics, Data Visualization.
  • Md. Aftab Uddin Website
    Human Resource Management, University of Chittagong, Chattogram, Bangladesh
    Research interests: Artificial Intelligence, Human Resources, Organizational Psychology, Educational Psychology, Sustainability, Environmental Psychology.
  • Dr. Md Asadul Islam Website
    BRAC Business School, BRAC University, Dhaka, Bangladesh
    Research interests: Management and organisational behaviour; women empowerment, digital leadership.
  • Nadiia Reznik Website
    National University of life and environmental sciences of Ukraine
    Research interests: Supply chain management, logistics, stock exchange management .
  • Luis Matosas-López Website
    Department of Financial Economics and Accounting, Rey Juan Carlos University, Madrid, Spain
    Research interests: Marketing and Technology, Digital Marketing, Social Networks, Organizational Behaviour.
  • Mehmet Sağlam Website
    Business Faculty, Istanbul Commerce University, Istanbul, Turkey
    Research interests: Marketing and Communication, Brand Management, Consumer Behavior.
  • Jana Galera Matusova Website
    Department of Marketing Communication, The Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovakia
    Research interests: Marketing, Marketing communication, PR, Brand, Crisis communication, Advertising, Social media.
  • Murad Thomran Website
    Department of Accounting, University of Hail, Hail, Saudi Arabia
    Research interests: Management and Accounting .
  • Echan Adam Website
    Agribusiness, State University of Gorontalo, Gorontalo, Indonesia
    Research interests: Management; Agribusiness.
  • Made Setini Website
    Universitas Warmadewa, Denpasar, Indonesia
    Research interests: Management, marketing, HRM, Social Science, Enterpreneurship.
  • Dr. Samrat Bharadwaj Website
    Digboi College, Digboi, India
    Research interests: Consumer Behaviour, Retail Marketing, Marketing Warfare, Promotional Marketing.
  • Junaidi Junaidi Website
    Department of Accounting, Faculty of Economic Business, University Muhammadiyah Palopo, Sulawesi Selatan, Indonesia
    Research interests: Social Marketing, Islamic Marketing, Quantitative Method.
  • Saikat Banerjee Website
    Indian institute of foreign trade, Kolkata, India
    Research interests: Branding and Consumer Behavior.
  • Lina Pilelienė Website
    Faculty of Economics and Management, Vytautas Magnus University, Kaunas, Lithuania
    Research interests: Marketing, Advertising, Tourism Marketing.
  • Gyan Prakash Website
    Department of Humanities and Management, B. R. Ambedkar National Institute of Technology, Jalandhar (Punjab), India
    Research interests: Sustainability Science, Customer Retention, Green Purchasing Behavior, Customer Behavior and Prediction Sustainable Business, Rural consumer, Consumer behaviour .
  • Anubha Anubha Website
    Department of Management Studies, Jaipuria Institute of Management, Ghaziabad, India
    Research interests: Social Media Marketing, Islamic marketing, electronic word of mouth, Advertising, and Consumer Behaviour.
  • Rudy Pramono Website
    School of Tourism, Pelita Harapan University, Tangerang, Indonesia
    Research interests: Tourism management.
  • Irmawan Rahyadi Website
    Communication Department, Binus University, Indonesia.
    Research interests: Marketing Communication, Social Marketing, Social Media Marketing, Communication Science, New Media..
  • Ratna Paluri Website
    Symbiosis Institute of Operations Management, Nashik, India
    Research interests: Marketing Financial Services, International Business, CSR.
  • Pujiyono Suwadi Website
    Universitas Sebelas Maret, Surakarta, Indonesia
    Research interests: Business Competition and Monopoly, Management, Banking, Intellectual Property Rights.
  • Tareq Hashem Website
    Marketing,Isra university, Amman, Jordan
    Research interests: Marketing.
  • Hung-Che Wu Website
    Nanfang College of Sun Yet-sen University, Guangzhou, China
    Research interests: Hospitality Employee Service Training, Customer Behavioral Intentions and Loyalty, Customer Satisfaction, Corporate Image, Customer Perceived Value, Consumer Behavior, Green Marketing, Experiential Marketing.
  • António Azevedo Website
    Department of Management, School of Economics and Management, University of Minho, Braga, Portugal
    Research interests: Marketing and Tourism.
  • Dr. Nidhi Tandon Website
    Manav Rachna International Institute of Research and Studies, Faridabad, Haryana, India
    Research interests: Marketing, Branding, Consumer Behaviour, Advertising.
  • Lukman Raimi Website
    University Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam
    Research interests: Entrepreneurship, Business, corporate social responsibility.
  • Tugrul Gunay Website
    Cyprus Science University, Tourism Faculty, North Cyprus
    Research interests: Social Media, Green Marketing, Destination Marketing, Digital Marketing.
  • Henrieta Hrablik Chovanová Website
    Faculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Slovakia
    Research interests: Operations Research, Management, Industrial Engineering, Project management.
  • Pragya Singh Website
    Indian Institute of Information Technology Allahabad, Allahabad, Uttar Pradesh, India
    Research interests: Marketing, Entrepreneurship, Financial Analysis Investment, Green Human Resources, Emotional Intelligence.
  • Aditya Halim perdana Kusuma Putra Website
    Department of Management, Universitas Muslim Indonesia, Makassar, Indonesia
    Research interests: Marketing, Strategic Marketing, Human Resource Management.
  • Saurabh Gupta Website
    School of Management, O P Jindal University, Raigarh, Chhattisgarh, India
    Research interests: Marketing of services, E-commerce, Destination branding.
  • Hardeep Chahal Website
    University of Jammu, Jammu, India
    Research interests: Marketing; Consumer Behaviour, Branding, Services Marketing, Marketing Research, Strategic Management and Organisational Performance.
  • Flávio Régio Brambilla Website
    Universidade de Santa Cruz do Sul (UNISC), Santa Cruz do Sul, RS, Brazil
    Research interests: Marketing; Strategic Marketing; Services Marketing; Service-Dominant Logic; Value Co-creation; Relationship Marketing & CRM; Service Recovery..
  • Lidia Bajenaru Website
    Artificial Intelligence and Multi-Agent Systems Laboratory, University Politechnica of Bucharest, Romania
    Research interests: Computer Science, Information Systems, Healthcare Systems, eLearning.
  • Dr.K.Ramadevi Website
    Kumaraguru College of Technology, Coimbatore, India
    Research interests: Management principles, Sustainable development.
  • Junaidi Junaidi Website
    Management Department, University of Lancang Kuning, Pekanbaru, Indonesia
    Research interests: Culture Studies, Tourism, Management.
  • Perengki Susanto Website
    Department of Management, Universitas Negeri Padang, Padang, Indonesia
    Research interests: Strategic Management.
  • Yohannes Kurniawan Website
    Information Systems Department, Bina Nusantara University, Jakarta, Indonesia
    Research interests: User Experience, Digital Business Technology, Social Media Analysis, Knowledge Management.
  • Ch Prathima
    School of Computing, Mohan Babu University, Tirupati, India
    Research interests: Data mining, Cloud Security, Machine Learning, Artificial Intelligence, Deep Learning.
  • Jalal Hanaysha Website
    School of Business, Skyline University College, Sharjah, United Arab Emirates
    Research interests: Marketing, Consumer Behaviour, Organizational Behaviour, Human Resource Management.
  • Clara H Karjo Website
    Faculty of Humanities, Bina Nusantara University, Jakarta, Indonesia
    Research interests: social media marketing, digital discourse, applied linguistics.
  • Nuryakin Website
    University Muhammadiyah Yogyakarta, Indonesia
    Research interests: Marketing Management.
  • Cuong Dam Tri Website
    Department of Business Administration, Industrial University of Ho Chi Minh, Vietnam
    Research interests: Behavior Consumer (including Intention; Decision); Brand; Satisfaction; Loyalty; Optimal model; Service Quality; Social Commerce.
  • Prof.(Dr.) Ruchi Gupta Website
    Shaheed Bhagat Singh College, University of Delhi, India.
    Research interests: Marketing, Digital Marketing, Influencer Marketing, Advertising.
  • Elaine Ribeiro de Oliveira Website
    Universidade Federal da Paraíba, Brasil
    Research interests: Сonsumer behavior, Consumer Culture and Transformative Consumer Research.
  • Gultekin Altuntas Website
    Logistics, Faculty of Transportation and Logistics, Istanbul University, Turkey
    Research interests: Entrepreneurship, Strategic Management.
  • Sudaryanto Sudaryanto Website
    Management Department, Faculty of Economics and Business, University of Jember, Indonesia
    Research interests: marketing strategy, global marketing, e-commerce, consumer behavior.
  • Megawati Simanjuntak Website
    Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University, Bogor, Indonesia
    Research interests: Consumer Behavior, Marketing, Business, Family Resource Management, Entrepreneurship, Consumer Empowerment, Consumer Education, Consumer Protection.
  • Mohamad-Noor Salehhuddin Sharipudin Website
    School of Multimedia Technology and Communicaction, University Utara Malaysia, Sintok, Malaysia
    Research interests: sponsorship, generational marketing, non-profit marketing, marketing communication, consumer behavior and consumer culture.
  • Alexandra Ioanid Website
    University Politehnica of Bucharest, Bucharest, Romania
    Research interests: entrepreneurship, marketing, social media, social networks, neuromarketing, social media marketing, management, consumer behavior, project management.
  • Regina Veckalne Website
    Faculty of Engineering Economics and Management,Riga Technical University, Riga, Latvia
    Research interests: sustainable development, sustainability, green economy, behavioral economics, business psychology, strategic management.
  • Shabahat Ali Website
    Department of business administration, Foundation University Islamabad, Pakistan
    Research interests: Marketing capabilities, organizatiin learning and product innovation.
  • Majid Murad Website
    School of Management, Jiangsu University, Zhenjiang, China
    Research interests: Management Sciences & Engineering .
  • Katarzyna Sanak-Kosmowska Website
    Department of Marketing, Cracow University of Economics, Cracow, Poland
    Research interests: consumer behavior, online advertising, marketing communication, psychology of advertising.
  • Sonia Kataria Website
    Amity College of Commerce and Finance, Noida, India
    Research interests: Marketing, Research Methodology .
  • Raharja Sam’Un Jaja Website
    Department of Business Administration, Padjadjaran University, Sumedang, Indonesia
    Research interests: Business Administration, Strategic Management, Organizational Theory and Behavior, Entrepreneurship, Cooperative .
  • Cuong Nguyen Website
    Faculty of Commerce and Tourism, Industrial University of Ho Chi Minh, Viet Nam
    Research interests: Marketing, E-Commerce, Tourism, Business Administration, Entrepreneurship.
  • Ahsan Akbar Website
    International Business School, Guangzhou City University of Technology, Guangzhou, China
    Research interests: Corporate innovation, R&D, Green Finance, Energy & Environment, Customer Satisfaction, Entrepreneurship.
  • Bui Thanh Khoa Website
    Department of Electronic Commerce, Faculty of Commerce and Tourism, Industrial University of Ho Chi Minh, Ho Chi Minh, Vietnam
    Research interests: Marketing, Consumer behavior, Electronic Commerce.
  • Mohammed Majeed Website
    Tamale Technical University, Tamale, Ghana
    Research interests: Services, hospitality, co-creation, brand equity.
  • Nimit Soonsan Website
    Faculty of Management Science, Phuket Rajabhat University, Phuket, Thailand
    Research interests: Marketing.
  • Zongshui Wang Website
    School of Economics and Management, Beijing Information Science and Technology, University, Beijing, China
    Research interests: social media marketing, social network analysis and application.
  • Eric Cohen Website
    State University of Campinas, Brazil
    Research interests: Marketing.
  • Azizul Azhar Ramli Website
    Universiti Tun Hussein Onn Malaysia, Malaysia
    Research interests: Data mining, artificial intelligent, management information systems.
  • Kevser Çınar Website
    Tourism Management Department, Faculty of Tourism, Necmettin Erbakan University, Konya, Türkiye
    Research interests: Tourism marketing, consumer behaviour, innovation in tourism.
  • Sandra Gomes Website
    IPAM, Porto, Portugal
    Research interests: Sustainability, consumer behaviour, social marketing.
  • Farkhanda Afzal Website
    National University of Sciences and Technology, Rawalpindi, Pakistan
    Research interests: Financial Mathematics, Risk management, Operations Research, Applied Mathematics, Computer Science .
  • Banji Olaleye Website
    Department of Business Adminstration, Federal University Oye-Ekiti, Nigeria
    Research interests: Strategic management, innovation management, human resources management.
  • Hanna Górska-Warsewicz Website
    Department of Food Market and Consumption, Warsaw University of Life Sciences
    Research interests: Food sector management, brand management, marketing management.
  • František Pollák Website
    Faculty of Business Management, University of Economics in Bratislava, Bratislava, Slovakia
    Research interests: Corporate reputation in the context of its sustainable development.
  • Tahir Mumtaz Awan Website
    Department of Management Sciences, COMSATS University Islamabad, Pakistan
    Research interests: Consumer Behavior, Green Marketing, Sustainable Consumption, Services Marketing, Digital Marketing, Innovation .
  • Sulhaini Sulhaini Website
    Department of Management, University of Mataram, Indonesia
    Research interests: Internasional marketing .
  • Abdurrahman Rahim Thaha Website
    Universitas Terbuka, Indonesia
    Research interests: Digital Business.
  • Leonardus W Wasono Mihardjo Website
    Business administration Department, Telkom University, Bandung, Indonesia
    Research interests: Telecommunication, business model, innovation, cocreation, Economics, Finance.
  • Juliana Juliana Website
    Hospitality Management Pelita Harapan University
    Research interests: Marketing.Tourism.Human resource management.
  • Amit Mittal Website
    Chitkara Business School, Chitkara University, Punjab, India
    Research interests: E-commerce; Marketing; Consumer Reseach.
  • Ravi Shekhar Kumar Website
    XLRI-Xavier School of Management, Jamshedpur, India
    Research interests: Branding; CSR related Branding; Experience Marketing; Hospital Branding .
  • Vasile Daniel Pavaloaia Website
    Department of Accounting, Informations systems and Statistics, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi
    Research interests: Information Systems for Business, Artificial Intelligence for Business, Information and Communication Technologies.
  • Muhammad Zahid Nawaz Website
    School of Public Administration, Dongbei University of Finance and Economics, Dalian, China
    Research interests: Consumer behavior, Digital marketing, Consumer animosity, Consumer brand engagement.
  • Seçil Gülmez Website
    Maritime Business Administration Department, Barbaros hayrettin Naval Architecture and Maritime Faculty, Iskenderun Technical University, Hatay, Türkiye
    Research interests: Transport Marketing, Brand Management, Maritime Supply Chain& Logistics, Sustainabiltiy, CSR.
  • Ruby Chanda Website
    Symbiosis International University, Symbiosis Institute of Management Studies
    Research interests: Consumer Behavior, Brand Management, CRM and Advertising.
  • Jan Lies Website
    Nordrhein-Westfalen – Hamm
    Research interests: marketing communications, branding, digital marketing, marketing intelligence.
  • Faurani Santi Singagerda Website
    Management and Business, Darmajaya Institute of Informatics and Business, Bandar Lampung, Indonesia
    Research interests: international trade, investment, finance, fintech, banking.
  • Van Dat Tran Website
    University Ho Chi Minh, Vietnam
    Research interests: Marketing.
  • Larisa Ivascu Website
    Politehnica University of Timisoara, Romania
    Research interests: Management, Marketing.
  • Mahrinasari M.S. Website
    Management, University of Lampung, Bandar Lampung, Indonesia
    Research interests: Marketing, Management, Marketing Tourism, Corporate Social Responsibility in the perspective of Marketing and Consumer Behavior, and Sustainable Business.
  • Silvia Ranfagni Website
    University of Florence, Italy
    Research interests: entrepreneurial passion, entrepreneurial digital orientation, authentic entrepreneurship, digital innovation.
  • María-del-Carmen Alarcón-del-Amo Website
    Marketing Department, University of Murcia, Murcia, Spain
    Research interests: Marketing, Structural Equation Modelling, consumer behaviour, social media, social networking sites.
  • Valerio Stallone Website
    ZHAW School of Management and Law
    Research interests: Digital advertising, Marketing technology, Blockchain and marketing.
  • Tornike Khoshtaria Website
    University Geomedi, faculty of healthcare economics and management, Tbilisi, Georgia
    Research interests: University branding, consumer behavior, marketing strategy.
  • Prashant Chaudhary Website
    School of Management, Vishwanath Karad MIT World Peace University, Pune, India
    Research interests: Marketing Management, Brand Management, Retail Marketing, Retail Management, Omni-channel Retail, International Marketing, Selling and Negotiation, B2B Business, International Affairs and Business, Global Business Environment, Retail Store Design and Visual Merchandising, and Franchise Management .
  • Michael Gerlich Website
    SBS-Swiss Business School, Zurich, Switzerland; London School of Economics and Political Science, London, UK
    Research interests: Marketing, Consumer behaviour, Change Management, Social Media, Strategy.
  • Sílvia Faria Website
    Vila nova de Gaia
    Research interests: Marketing; Strategy; Consumer Behavior; Retail; Social Media and MKT Digital.
  • Shaohua Yang Website
    School of Business, Anhui University of Technology, Ma’anshan, China
    Research interests: Tourism Marketing, destination brand, tourist behaviour, consumer behaviour and luxury brand, tourist wellbeing and consumer experience.
  • Giacomo Del Chiappa Website
    Department of Economics and Business, Universityf Sassari, Italy
    Research interests: Service & Retail marketing, consumer behavior, tourist behavior, tourism marketing, techologies 4.0.
  • Valentin Gallart-Camahort
    Departamento Economía y Empresa, Universidad Cardenal Herrera CEU, Valencia, Spain
    Research interests: Brand equity; Loyalty, Awareness; Perceived value; Brand Value; Customer engagement; Retailer brand equity; Retailer; Brand image; marketing strategies .
  • Antonia Estrella-Ramón Website
    University of Almeria, Spain
    Research interests: digital marketing; influencers marketing; database marketing; social media; engagement; word-of-mouth; sustainable consumption.
  • Kavitha Saravanan Website
    Vels Institute of Science, Technology & Advanced Studies, Chennai, India
    Research interests: Human Resource Management, Marketing.
  • Gabriel Saltos Website
    Universidad Técnica De Ambato, Ambato, Ecuador
    Research interests: Marketing, Econometrics.
  • Parul Bajaj Website
    Economic Freelance Researcher, Collierville, TN, USA
    Research interests: Macro Economics, Development Economics, International Trade, Monetary Economics, Financial Economics, Trade and Investment .
  • Joao Freire Website
    Department of Marketing, IPAM Lisboa, Lisbon, Portugal
    Research interests: Place branding, destination branding, place marketing, branding.
  • Ligia Fagundes Website
    Universidade de Sao Paulo, Brazil
    Research interests: Marketing.
  • Jauffret Marie-Nathalie Website
    International University of Monaco, Monaco
    Research interests: Communication Marketing Digital Innovation .
  • Eko Fajar Cahyono Website
    Faculty Economics and Business,Airlangga University, Surabaya, Indonesia
    Research interests: Economics, Finance, Islamic Economics, Macroeconomics, Microeconomics, Islamic Bank.
  • Eko Nursanty Website
    Department of Architecture; University of 17 Agustus 1945 (UNTAG) Semarang, Semarang, Indonesia
    Research interests: Architecture & Urbanism, PlaceBranding & Place Making, CityCompetitive Advantage, CulturalHeritage Management, BlendedLearning Pedagogy.
  • Rachata Rungtrakulchai Website
    International College, Thai-Nichi Institute of Technology
    Research interests: Branding Strategies, Marketing Research, Strategic Management, Product Innovation..
  • Agatha Rinta Suhardi Website
    Faculty of Economics and Business, Universitas Widyatama, Bandung, Indonesia
    Research interests: management, education, information system, statistics.
  • A Sai Manideep Website
    Assistant Professor, Department of Management Studies, Vignan’s Foundation for Science, Technology & Research (Deemed university)
    Research interests: services marketing.
  • Makarand Upadhyaya Website
    University of Bahrain
    Research interests: Management and Marketing .
  • Boban Melovic Website
    Faculty of Economics, University of Montenegro, Podgorica, Montenegro
    Research interests: Marketing, Management, Business (entrepreneurship), Brand, Tourism. .
  • Valeriia Shcherbak Website
    SANITIZED AG, Switzerland
    Research interests: Marketing, Innovations.
  • Pawel Bryla Website
    Department of International Marketing and Retailing, University of Lodz, Lodz, Poland
    Research interests: food marketing, international marketing, consumer behaviour.
  • Michela Mingione Website
    University of Rome Tor Vergata, Rome, Italy
    Research interests: Branding, Corporate Marketing.
  • Anon Khamwon Website
    Faculty of Business Administration and Accountancy, Khon Kaen University, Thailand
    Research interests: marketing strategy, brand management, digital marketing.
  • Ladislav Mura Website
    University of Economics in Bratislava, Faculty of Commerce
    Research interests: SMEs, entrepreneurship, family businesses, international entrepreneurship, internationalization, Human Resource Management.
  • Oksana Zhylinska Website
    Department of Management of Innovation and Investment Activities, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
    Research interests: Innovation Management, Innovation Development, Research University, Innovative Policy .
  • Hong Nguyen Thi Website
    HCMC University of Technology and Education, Hochiminh City, Vietnam
    Research interests: Marketing, management, psychology.
  • Muhammad Ishtiaq Ishaq Website
    Quaid-i-Azam School of Management Sciences, Quaid-i-Azam University Islamabad, Pakistan
    Research interests: Marketing and Management .
  • Jitesh Parmar Website
    SRIMCA, Uka Tarsadia University, Bardoli, India
    Research interests: Marketing Communications.
  • Pedro Dourado Website
    University of Porto, Porto, Portugal
    Research interests: Communications, Fashion, Sustainability, .
  • Itam Urmila Jagadeeswari Website
    Faculty of Management studies, Jain (Deemed to be) University
    Research interests: Influencer Marketing, customer credibility, employee experience, work from home, systematic literature review, bibliometric analysis, .
  • Avishek Chakrabortya Website
    Department of Engineering Science, Academy of Technology, Adisaptagram, Hooghly – 712502, India
    Research interests: Decision Making Problem; Fuzzy Set; Neutrosophic Set; Operation Research; Mathematical Modeling; Soft Computing; Social Science; Marketing.
  • Kukuh Lukiyanto
    Entrepreneurship Program, BBS UP, Bina Nusantara University, Jakarta, Indonesia
    Research interests: Entrepreneurship, SME’s, Human Resourches.
  • Saju Balakrishnan
    VIT Business School, Vellore Institute of Technology, Chennai
    Research interests: Brand strategy, growth marketing , digital marketing.
  • Mithilesh Pandey Website
    ICFAI Business School-Hyderabad, IFHE Campus, Telengana, India
    Research interests: Social Marketing, Technology Intervention, Consumer Behavior, Social Finance.
  • Yifan Zuo
    School of physical Education, Shenzhen University,Shenzhen,China
    Research interests: Tourism marketing; Sports Marketing.
  • Trong Nhan Phan Website
    Business Administration, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam
    Research interests: marketing, customer behavior, integrated marketing communication.
  • Fernando Olivares-Delgado Website
    Department of Communication and Social Psychology, Faculty of Economics and Business Studies, Universidad de Alicante, Alicante, Spain
    Research interests: Communication and Media; Disinformation and Fakes News. Corporate Image, Reputation and Identity; Brand Management and Naming; Creative Industries. Private Label..
  • RAJAT SUBHRA CHATTERJEE Website
    UCSI University, Kuala Lumpur, Malaysia
    Research interests: PSYCHOLOGY MARKETING; CONSUMER BEHAVIOUR.
  • Vi Ho Website
    Business Administration Faculty – Industrial University of Ho Chi Minh City, Vietnam
    Research interests: Marketing, Advertising, Intergrated Marketing Communication, Customer Behavior.
  • Lin Liao Website
    Business school, Beijing Wuzi University
    Research interests: Social media marketing .
  • Mohsin Shafi Website
    Leshan Normal University, Leshan, China
    Research interests: Innovation, Cooperation, Micro, Small and medium-sized enterprises management .
  • Thang Quyet Nguyen Website
    Faculty of Tourism & Hospitality management, HUTECH University, Ho Chi Minh City, Vietnam
    Research interests: customer behavior, brand, sustainable tourism, tourism economics and development economics.
  • Sriram V.P Website
    Department of MBA, Acharya Bangalore B SChool (ABBS), Bengaluru, India.
    Research interests: Marketing Management, Services Marketing, Retail Marketing, Technology for Management, Consumer Buying Behaviour, Innovation Management.
  • Tetiana Bilorus Website
    Department of Innovation and Investment Management, Faculty of Economics, Taras Shevchenko National University of Kyiv (Ukraine) (http://econom.univ.kiev.ua)
    Research interests: personnel management, applied management science, mathematical methods of substantiation of personnel decisions, methodological support for the development of personnel strategy, HR brand management (employer brand), personnel risks assesment..
  • Betül Taşpınar Website
    Turizm Yönetimi, Mediterranean University, Antalya, Turkey
    Research interests: Tourism, Management, Gastronomy and Culinary Arts, Sociology, Behavioral Sciences.
  • Artur Kisiołek Website
    Economics Department, The Great Poland University of Social and Economics in Środa Wlkp., Środa Wiekopolska, Poland
    Research interests: marketing of higher education institutions (HEI), digital marketing, b2b marketing.
  • Abhishek Kumar Singh Website
    Graphic Era Hill University, Haldwani
    Research interests: Positioning strategy, Supply chain.
  • Tamás Bányai Website
    Institute of Logistics, University of Miskolc, Miskolc,Hungary
    Research interests: logistics, supply chain management, optimization.
  • Ágota Bányai Website
    Institute of Logistics, University of Miskolc, Miskolc,Hungary
    Research interests: supply chain management, design and management of logistics systems.
  • Miloš Hitka  Website
    Technical university in Zvolen, Slovakia
    Research interests: HRM, management, motivation, corporate cultur, ergonomics, .
  • Bassam Al-Romeedy Website
    Tourism studies department, Faculty of tourism and hotels, University of Sadat City, Sadat City, Egypt
    Research interests: Human Resources Management, Business Management, Marketing, Entrepreneurship, Digitization, New Tends in Tourism .
  • Junqi Liu Website
    Business school, Southwest University of Political Science & Law, Chongqing, China
    Research interests: Procurement and SCM; Human resource management; Construction management; Sustainability..
  • Fernando Almeida Website
    ISPGAYA & INESC TEC, University of Porto, Porto, Portugal
    Research interests: Innovation; Entrepreneurship; Sustainability.
  • Sunil Pandey Website
    Institute of Technology & Science, Ghaziabad
    Research interests: Digitization, Artificial Intelligence, Machine Learning, Database Technologies, Cloud Computing, .
  • Maarit Kinnunen Website
    Multidimensional Tourism Institute, University of Lapland, Rovaniemi, Finland
    Research interests: music festivals and events; tourism research.
  • Dr. Subhankar Das Website
    Duy Tan University, Đa Nang, Vietnam
    Research interests: Consumer Behaviour Application in ICT, AI and BLOCKCHAIN.
  • Olayemi Abdullateef Aliyu Website
    School of Business Administration, Al Akhawayn University Morocco
    Research interests: Digital Marketing, Entrepreneurial Marketing, CRM, Customer Retention, Call Center.
  • Adriana Grigorescu Website
    Department of Management, National University of Political Studies and Public Administration, Bucharest, Romania
    Research interests: knowledge management, innovation management, public marketing, education management, labour market, innovative business models.
  • Peter Starchon Website
    Department of Marketing, Faculty of Management, Comenius University Bratislava, Slovakia
    Research interests: Marketing, International Marketing, Marketing Communication, Advertising, Direct Marketing, Branding, Bank Marketing, Consumer Behaviour.
  • Pavla Vrabcová Website
    Czech University of Life Sciences Prague
    Research interests: Sustainability, bioeconomy, managerial systems, quality, environmental management, CSR.
  • Laith Tashtoush Website
    Near East University, business Administration, Nicosia-TRNC
    Research interests: HRM, Marketing.
  • Roymon Panjaitan Website
    Universitas Dian Nuswantoro, Indonesia
    Research interests: Marketing Management, Entrepreneurship, Human Resource Management.
  • Sridevi Nair Website
    Christ University, Bengaluru, Bengaluru, India
    Research interests: Development, Technological advancements, learning, consumer behaviour.
  • Saurabh Tiwari Website
    School of Business, University of Petroleum & Energy Studies, Dehradun, India
    Research interests: Supply Chain, Logistics, Industry 4.0, Sustainability, Lean Management.
  • Rafael Ravina-Ripoll Website
    Business Organization,University of Cadiz, Spain
    Research interests: Happiness Management, well being, social marketing, business.
  • Faurani Santi Singagerda Website
    Business and Management, Darmajaya Institute Informatika and Business, Lampung, Indonesia
    Research interests: Fintech, finance, econometrics, banking, trade.
  • Julissa Elizabeth Reyna Gonzalez Website
    Universidad Nacional Hermilio Valdizan, Perú,Huanuco.
    Research interests: marketing strategy, marketing and business management, marketing and information technology.
  • Adnan Khan
    Post Doc fellow School of management Jiangsu University,China
    Research interests: Business Management,. Innovation Management, sustainable business, entrepreneurship.
  • Manali Chatterjee Website
    Jagdish Sheth School of Management, India
    Research interests: Digital business, technology management.
  • Çağlar SAMSA Website
    Marketing, Kafkas University, Turkiye
    Research interests: Marketing, customer behavior, experiental marketing, customer journey, customer value, customer co-creation value.
  • Mohammad Yamin Website
    Department of Human Resources Management
    Research interests: context of organizational development, organizational productivity, innovation, employee creativity, business excellence and innovation. .
  • Longjun Liu Website
    School of Business, Nanjing University
    Research interests: Business and Management Innovation; Organization Behavior; Entrepreneurship.
  • Songyee Hur
    Dept. of Management and Marketing, PennWest University at Clarion
    Research interests: Marketing communication Social media marketing .
  • Willie Tao Website
    School of Hospitality and Tourism Management, Oklahoma State University, Stillwater, USA
    Research interests: Big data analytics, foodservice management, social media research.
  • Nataliya Podgorodnichenko Website
    DBA Programme, Otago Business School, University of Otago, New Zealand
    Research interests: Sustainable HRM, Strategic HRM, Sustainability, CSR, Lean, Qualitative research methodologies.
  • Luisa Lopes Website
    Business Science and Law Department, Instituto Politécnico de Bragança, Portugal
    Research interests: Relationship marketing, ending relationships and relationships reactivation, sustainable tourism, services marketing, social marketing, and public and nonprofit marketing..
  • Margareta Nadanyiova Website
    University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Zilina, Slovakia
    Research interests: Marketing, marketing communication, green marketing, neuromarketing, corporate social responsibility, brand management.
  • MOHAMMAD ALI YAMIN Website
    DEPARTMENT OF HUMAN RESOURCES, UNIVERSITY OF JEDDAH, JEDDAH, SAUDI ARABIA
    Research interests: organizational development, organizational productivity, innovation, employee creativity, business excellence and innovation. .
  • Nabeel Al Amiri Website
    Universiti Tenaga Nasional, Kuala Lumpur, Malaysia
    Research interests: Knowledge Management, Quality Management System.
  • Grzegorz Ignatowski Website
    University of Social Sciences in Łódź
    Research interests: ethics, corporate social responsibility, family businesses, importance of religion in professional life.
  • Muhammad Taqi Website
    Marketing, Izmir University of Economics, Izmir, Turkey
    Research interests: Consumer Behavior, Branding, Consumer Psychology, Digital Marketing.
  • Olga González-Morales Website
    Universidad de La Laguna
    Research interests: Economic Policy; Social Responsability; Public policies to promote business activity.
  • Rui Liu Website
    Newcastle Upon Tyne, United Kingdom
    Research interests: social media, responsible AI, business model innovation, digital health.
  • Jose Aurelio Medina-Garrido Website
    Department of Business Organisation, University of Cadiz, Jerez, Spain
    Research interests: Entrepreneurship, information systems management, information technology management, work-life balance..
  • Presly Obukoadata Website
    Department of Mass Communication, University of Calabar, Calabar, Nigeria
    Research interests: Brand Communication, Media Ecology, Integrated Marketing Communications, Media Research.
  • Riccardo Beltramo Website
    Department of Management, University of Torino, Torino, Italy
    Research interests: Sustainable tourism, Opensource technologies, Integrated Management Systems.
  • António Rodrigues Website
    ISG – Business & Economics School,Lisbon,Portugal
    Research interests: Finance,Management and Accounting..
  • Praveen Sharma Website
    Jaypee Institute of Information Technology, Noida
    Research interests: human resource management and organizational behavior.
  • Jarmila Duháček Šebestová Website
    Department of Business Economics and Management, Silesian University in Opava, School of Business Administration in Karviná, Czechia
    Research interests: Business Economics, Innovations, Small Business, Social enterprises.
  • Ana Olavarría Jaraba Website
    Universidad Pablo de Olavide (Sevilla)
    Research interests: Marketing, Sales Management, Relationship Marketing, cocreation, service orientation.
  • Mithilesh Pandey Website
    ICFAI Business School, Hyderabad, India
    Research interests: Social Marketing, Technology Intervention, Social Finance, Consumer Behavior.
  • Shuchi Mala Website
    Amity University Uttar Pradesh
    Research interests: Machine Learning, Spatial analysis and Geographic Information System.
  • Marisol B. Correia Website
    ESGHT-Universidade do Algarve & CiTUR, Portugal
    Research interests: business intelligence, data science, etourism, website evaluation, evolutionary computation, ICT.
  • Jesus Barrena-Martinez Website
    Business Management Department, University of Cadiz, Spain
    Research interests: HUMAN RESOURCE MANAGEMENT, CORPORATE SOCIAL RESPONSIBILITY, SUSTAINABILITY, INTELLECTUAL CAPITAL.
  • Tatiana Danescu Website
    George Emil Palade University of Medicine, Pharmacy, Science, & Technology of Targu Mures, Tirgu Mures, Romania
    Research interests: accounting, financial audit, financial reporting, corporate governance, internal control.
  • Lubica Gajanova Website
    Department of economics, University of Zilina, Zilina, Slovakia
    Research interests: Marketing Research, Marketing Management, Marketing Communication, Brand Management, Competitive Intelligence.
  • Martin Vejačka Website
    Department of Applied Mathematics and Business Informatics, Faculty of Economics, Technical University of Košice, Košice, Slovakia
    Research interests: Social media marketing, web marketing, electronic banking, eLearning .
  • Stephanie Meek Website
    School of Business and Law, ECU, Joondalup, Australia
    Research interests: Work-integrated learning in higher education, business, consumer behavior, online communication, data-driven marketing.
  • Deepa Unnithan Website
    Bhavan’s Royal Institute of Management,Kochi,India
    Research interests: Entrepreneurship, Ethics, Innovation , Marketing.
  • Oluwatobi Ogunmokun Website
    Rabat Business School, International University of Rabat, Rabat, Morocco
    Research interests: Business Ethics, Corporate Social Responsibility, Sustainability .
  • Lim Sanny Website
    Binus Business School Master Program, Binus University, Jakarta, Indonesia
    Research interests: Enterpreneurship, Strategic, Marketing.
  • Guanrong Liu Website
    UQ Business School, University of Queensland, Brisbane, Australia
    Research interests: Robotics, online marketing, tourism and hospitality .
  • Dr. Chand P. Saini Website
  • Faculty (Marketing and Retail), School of Management and Liberal Studies, The North Cap University, Gurugram
  • Research interests: Technology Acceptance Model; Mobile Payment; E-Learning, Psychological Practice, School Improvement, Professional Learning.