Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine


  • Editors-in-Chief


  • Oleksii Lyulyov WebsiteorcidpublonsScopus

    Doctor of Economics, Professor, Marketing Department, Sumy State University (Sumy, Ukraine)

    Research interests: country marketing policy, country image, macroeconomic stability, innovative development, sustainable economic development, strategy development, modelling and forecasting development trends.

    E-mail: alex_lyulev@econ.sumdu.edu.ua

  • Gary Lynn WebsitepublonsScopus

    Ph.D., Professor, Stevens Institute of Technology (Hoboken, United States)

    Research interests: marketing strategy and entrepreneurship, technical innovation.

    E-mail: glynn@stevens.edu


  • Section Editors


  • Eric Shiu WebsitepublonsScopus

    Ph.D., Lecturer in Marketing and Innovation Management, Programme Director of MSc Marketing Programmes, Innovation Research Lead for Department of Marketing, University of Birmingham (Birmingham, United Kingdom)

    Research interests: innovation, creativity, marketing.

    E-mail: e.c.shiu@bham.ac.uk

  • Jose Ramon Saura WebsiteorcidpublonsScopus

    Ph.D., Digital Marketing Lecture, Rey Juan Carlos University (Madrid, Spain)

    Research interests: marketing, digital marketing, data mining, social media, user generated, content.

    E-mail: joseramon.saura@urjc.es

  • Pawel Ziemba orcidpublonsScopus

    Ph.D., Assistant Professor, University of Szczecin (Szczecin, Poland)

    Research interests: multi-criteria decision analysis, sustainability assessment, knowledge management and ontology, engineering.

    E-mail: pawel.ziemba@usz.edu.pl

  • Tetyana Pimonenko Website orcidpublonsScopus

    Doctor of Economics, Professor, Marketing Department, Sumy State University (Sumy, Ukraine)

    Research interests: green marketing, green management, brand management.

    E-mail: tetyana_pimonenko@econ.sumdu.edu.ua

  • Vincent Duffy WebsiteScopus

    Ph.D., Associate Professor, Purdue University, School of Industrial Engineering (West Lafayette, United States)

    Research interests: human factors and ergonomics, digital human modelling, human-computer interaction, smart service system.

    E-mail: duffy@purdue.edu

  • Olha Prokopenko orcidpublonsScopus

    Doctor of Economics, Professor, Department of Business Administration, Estonian Entrepreneurship University of Applied Sciences (Tallinn, Estonia)

    Research interests: motivation of innovative activity ecologization, marketing of environmental innovations, consumer behaviour, the theory of sustainable development.

    E-mail: prokopenko.olha.w@gmail.com

  • Kim-Shyan Fam orcidScopus

    Ph.D., Professor in Marketing, Victoria University of Wellington, School of Marketing and International Business (Wellington, New Zealand)

    Research interests: marketing, advertising, sales promotion.

    E-mail: kim.fam@vuw.ac.nz


  • Editorial Board


  • Jochen Wirtz WebsiteorcidpublonsScopusresearchGate

    Ph.D., Professor of Marketing, Vice Dean MBA Programmes, National University of Singapore(Singapore)

    Research interests: Services Marketing & Management.

    E-mail: jochen@nus.edu.sg

  • Aviral Kumar Tiwari WebsiteorcidpublonsScopus

    Ph.D, Professor, Indian Institute of Management Bodh Gaya (IIM Bodh Gaya) Uruvela, India

    Research interests: Econometric and statistical methods in Marketing, time series, longitudinal data.

    E-mail: aviral.eco@gmail.com

  • Arpan Kumar Kar WebsiteorcidpublonsScopusresearchGate

    Ph.D (Doctorate), Chair Professor, Indian Institute of Technology Delhi (India)

    Research interests: Data science, Social media, Internet ecosystems.

    E-mail: Arpan_kar@yahoo.co.in

  • Manuel Alonso Dos Santos WebsiteorcidpublonsScopusresearchGate

    PhD, Associate Professor, University of Granada (Spain)

    Research interests: Marketing and innovation, neuromarketing, sports marketing and family business identity transmission.

    E-mail: Manuelalonso@ugr.es

  • Syed Abdul Rehman Khan WebsiteorcidpublonsScopus

    Ph.D., Professor, Xuzhou University of Technology (China)

    Research interests: Management Strategies and Practices, Sustainable Supply Chain Management, Circular Economy and Renewable Energy.

    E-mail: Sarehman_cscp@yahoo.com

  • Andrew Zimbroff  Website orcidpublonsScopus

    Ph.D., Associate Professor, University of Nebraska-Lincoln (USA) 

    Research interests: Blue Economy, Entrepreneurship, Ecosystems, Sustainable Development.

    E-mail: zimbroff@unl.edu

  • Tatjana Tambovceva WebsiteorcidpublonsScopus

    Doctor of Economics, Professor, Riga Technical University (Riga, Latvia)

    Research interests: management, sustainable development, circular economy, environmental management, auditing, consumption, production, ICT.

    E-mail: Tatjana.Tambovceva@rtu.lv

  • Chanthika Pornpitakpan WebsiteorcidScopusresearchGate

    Ph.D., Associate Professor in Marketing, University of Macau (Macau, China)

    Research interests: cross-cultural consumer behaviour, cultural adaptation in doing business, advertising effects, persuasion, consumers’ information processing, packaging effects, services marketing, personality assessments.

    E-mail: cpornpit@umac.mo

  • Crystal Yap WebsiteorcidScopus

    Ph.D., Senior Lecturer, The University of Auckland (Auckland, New Zealand)

    Research interests: consumer behaviour.

    E-mail: crystal.yap@aut.ac.nz

  • Suleman Sarwar orcidScopusresearchGate

    Ph.D, Professor, Finance and Economics Department, College of Business, University of Jeddah, Jeddah, Saudi Arabia

    Research interests: Management, Human Development, Economics, Environment, Energy, Finance.

    E-mail: ch.sulemansarwar@gmail.com

  • Janusz Kotowicz orcidpublonsScopus

    Ph.D., Habilitated Doctor in Engineering, Professor, Silesian University of Technology (Gliwice, Poland)

    Research interests: energy, engineering, knowledge managment, managment of innovation and sustaineble development, progect management.

    E-mail: Janusz.Kotowicz@polsl.pl

  • Rafis Abazov orcidpublonsScopus

    Ph.D., Doctor of Economics, Professor, Columbia University in the City of New York (New York, United States)

    Research interests: management of innovations in public governance, public policy and governance, globalization, public diplomacy.

    E-mail: r.abazov@yahoo.com

  • Zoltan Rozsa orcidpublonsScopus

    Ph.D., Associate Professor, Alexander Dubček University of Trencin (Trencin, the Slovak Republic)

    Research interests: marketing, entrepreneurship, digital technologies.

    E-mail: zoltan.rozsa@tnuni.sk

  • Muafi Muafi orcidpublonsScopus

    Ph.D., Professor, Universitas Islam Indonesia (Yogyakarta, Indonesia)

    Research interests: innovations, management and business.

    E-mail: muafi@uii.ac.id

  • Pedro R. Palos-Sanchez WebsiteorcidWeb of ScienceScopusresearchGate

    Ph.D., Associate Professor, Faculty Business and Management University of Sevilla, Spain

    Research interests: Digital Economy, Technology Adoption, Information Systems, Data Analytics.

    E-mail: ppalos@us.es

  • Aleksy Kwilinski orcidpublonsScopus

    Ph.D., Professor, The London Academy of Science and Business (London, United Kingdom)

    Research interests: strategic management, strategic analysis, cognitive technologies in strategic management, information economy, innovative systems, quality management, reflexive management.

    E-mail: a.kwilinski@london-asb.co.uk

  • Xingwei Li WebsiteorcidpublonsScopus

    Ph.D., Associate Professor, Sichuan Agricultural University (China)

    Research interests: environmental management, innovation, supply chain management, organizational behavior.

    E-mail: xwl@sicau.edu.cn

  • Jalal Hanaysha orcidWeb of ScienceScopusresearchGate

    Ph.D, Professor, School of Business, Skyline University College, Sharjah, United Arab Emirates

    Research interests: Marketing, Consumer Behaviour, Organizational Behaviour, Human Resource Management.

    E-mail: jalal.hanayshi@yahoo.com

  • Shaohua Yang WebsiteorcidScopusresearchGate

    Dr., Associate Professor, School of Business, Anhui University of Technology, Ma’anshan, China

    Research interests: Tourism Marketing, destination brand, tourist behaviour, consumer behaviour and luxury brand, tourist wellbeing and consumer experience.

    E-mail: samuelyang0713@hotmail.com

  • Imran Aslan orcidScopus

    Ph.D., Associate Professor, Bingöl University (Bingöl, Turkey)

    Research interests: entrepreneurship, healthcare management, statistics, structural equation modelling, operation management, supply chain management.

    E-mail: imranaslan@gmail.com

  • Iryna Reshetnikova WebsiteorcidpublonsScopus

    Doctor of Economics, Professor, Professor of the Department of Marketing, Cracow University of Economics, Cracow (Poland)

    Research interests: strategic marketing, trademarks management, consumer’s behaviour, logistics management, marketing services.

    E-mail: reshet2002@gmail.com

  • Nataliia Chukhray orcidpublonsScopus

    Doctor of Economics, Professor, Vice-Rector for science, Lviv Polytechnic National University (Lviv, Ukraine)

    Research interests: innovative marketing, strategic management, logistics.

    E-mail: chuhraj@polynet.lviv.ua

  • Iryna Heiets orcidpublonsScopus

    PhD in Economics and Corporate Management, Associate Professor, Senior Lector in Aviation, Royal Melbourne Institute of Technology (Melbourne, Australia)

    Research interests: marketing, management, strategy, coopetition, airlines, aerospace industry.

    E-mail: iryna.heiets@rmit.edu.au

  • Mohammed T. Nuseir orcidScopus

    Ph.D., Associate Professor, College of Business, Al Ain University of Science and Technology (Abu Dhabi, United Arab Emirates)

    Research interests: marketing, business administration, e-marketing, social media marketing, sports marketing, e-business.

    E-mail: drmnuseir@yahoo.com

  • Anne-Sophie Fernandez WebsiteScopus

    Ph.D., Associate Professor, University of Montpellier (Montpellier, France)

    Research interests: coopetition, paradox, innovation.

    E-mail: Anne-sophie.fernandez@umontpellier.fr

  • Erling Holden WebsiteScopus

    Professor, Head of Research, Western Norway University of Applied Sciences (Bergen, Norway)

    Research interests: sustainable development, sustainable mobility, renewable energy.

    E-mail: erling.holden@hvl.no

  • Oleksandr Dluhopolskyi WebsiteorcidpublonsScopus

    Doctor of Economics, Professor, Ternopil National Economic University (Ternopil, Ukraine), Kyiv School of Economics (Kyiv, Ukraine

    Research interests: management of innovations in public governance, policy analysis, social capital.

    E-mail: dlugopolsky77@gmail.com

  • Oleg Reznik orcidpublonsScopus

    Doctor of Science of Law, Professor, Honored Lawyer of Ukraine, Sumy State University (Sumy, Ukraine)

    Research interests: law aspects of management, innovations, financial and economic security, corruption in the political, medical and sport spheres.

    E-mail: o.reznik@yur.sumdu.edu.ua

  • Orlando Petiz Pereira WebsiteorcidpublonsScopus

    Ph.D., Assіstant Professor, University of Minho (Braga, Portugal)

    Research interests: social economics, social entrepreneurship, human capital, the economics of innovation, knowledge economy, education economics.

    E-mail: orlandop@eeg.uminho.pt

  • Dr. Szabolcs Nagy orcidpublons

    Ph.D., Associate Professor, Head of the Department of Marketing Communication and Strategy, University of Miskolc (Miskolc, Hungary)

    Research interests: marketing, green marketing, digital marketing, social innovation.

    E-mail: nagy.szabolcs@uni-miskolc.hu

  • Tetiana Zatonatska orcidScopus

    Doctor of Economics, Professor, Taras Shevchenko National University (Kyiv, Ukraine)

    Research interests: economic and mathematical modelling, e-commerce, e-trade, government investment.

    E-mail: tzatonat@ukr.net

  • Claudiu Cicea orcidpublonsScopus

    Doctor of Economics, Professor, Bucharest University of Economic Studies (Bucharest, Romania)

    Research interests: marketing, micro and macroeconomics, new product development, SME’s environment, investments and economic growth, sustainable economic development.

    E-mail: claudiu.cicea@man.ase.ro

  • Henryk Dzwigol orcidpublonsScopus

    Ph.D., Habilitated Doctor in Economics, Professor, Silesian University of Technology (Gliwice, Poland)

    Research interests: management concepts, restructuring, innovations in management.

    E-mail: henryk.dzwigol@poczta.fm

  • Zuzana Tuckova WebsiteorcidScopus

    Ph.D., Associate Professor, Tomas Bata University in Zlín (Zlin, the Czech Republic)

    Research interests: marketing in tourism, sustainable tourism, socially-responsible tourism, BPM in tourism.

    E-mail: tuckova@utb.cz

  • Ignacio Danvila del Valle WebsiteorcidpublonsScopus

    Dr. Sc., Associate Professor, Complutense University of Madrid

    Research interests: talent management, innovation, marketing management, human resource.

    E-mail: idanvila@ucm.es

  • Jelena Titko orcidWeb of ScienceScopus

    Dr.oec., Professor, Vice-Rector for Science and International Cooperation at EKA University of Applied Sciences

    Research interests: circular economy, social entrepreneurship, entrepreneurship education, digital transformation.

    E-mail: jelena.titko@eka.edu.lv

  • ANUJ KUMAR WebsiteorcidpublonsScopusresearchGate

    Ph.D, M.B.A, M.Sc, B.Tech, Assistant Professor, Apeejay School of Management, Delhi, India

    Research interests: Marketing, International Business and Emerging Technology.

    E-mail: anujsmooth@gmail.com