Current Issue – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Marketing and Management of Innovations

ISSN (print) – 2218-4511

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English.

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

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Consumer Behaviour: Analysing Marketing Campaigns through Recommender Systems and Statistical Techniques

Nabil Cherkaoui, Kaoutar El Handri, Medard Doukoua Yandah Tanoga, Youssef El Hassani, Aicha Errafyg

Abstract

Page 1-12

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The Effect of Digital Social Responsibility on Consumer Behaviour in the Mobile Telecom Industry

Alaa Alfadul, Zenah Mahmoud AlKubaisy

Abstract

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Page 13-26

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Sumy State University
116, Kharkivska st., 40007 Sumy, Ukraine

e-mail: mmi@fem.sumdu.edu.ua

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Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

Consumer Behaviour: Analysing Marketing Campaigns through Recommender Systems and Statistical Techniques

Nabil Cherkaoui, Kaoutar El Handri, Medard Doukoua Yandah Tanoga, Youssef El Hassani, Aicha Errafyg

Abstract

Page 1-12

PDF Downloads

PDF

The Effect of Digital Social Responsibility on Consumer Behaviour in the Mobile Telecom Industry

Alaa Alfadul, Zenah Mahmoud AlKubaisy

Abstract

PDF Downloads

Page 13-26

PDF

Contacts

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