Abstract

The purpose of this paper is the simulation of the characteristics of marketing automation. In particular, the definition of industry Park, electrical automation, has no independent technological purposes, taking into account the age structure of the main technological equipment. Object of research are machine-building enterprises of the Kharkov industrial region. The main results of the study. Questions of simulation of electrical characteristics of marketing automation without a separate technological purposes. As the object of study selected different types of low-voltage equipment. It is proved that the most important marketing characteristics of the products the electrical business Park is articles, which are currently in operation. Existing methodical approaches to the definition of industry Park electrical automation do not provide the required accuracy of calculations. They do not fully take into account the age structure of the main technological equipment for automation of work of which is intended for electrical automation. The authors made the conclusion that with the growth of automation equipment increases the intensity of his EA, i.e. change the ratios of applicability. In this regard, the analysis of the Electromechanical schemes of technological equipment of one year gives an incomplete view of the actual applicability of EA on its specific form. In this regard, the analysis of the Electromechanical schemes of technological equipment of one year gives an incomplete view of the actual applicability of EA on its specific form.  Therefore, to analyze the applicability of EA on the basis of the models should not one sample year, and for several. The technique of determining industry Park, products which do not have independent technological purposes, the use of indicators of the age structure of technological equipment. Offered this kind of analysis to carry out three years of production of technological equipment, taken in the middle of the actual term of its operation is defined to 10, 10-20 and more than 20 years. A sufficiently large gap in terms of operation is attributable to the substantial deterioration of Park of the process equipment at Ukrainian machine-building enterprises. For example, different groups of low-voltage equipment of the basic steps of this methodology. Suggestions the authors suggest the partition of the whole technological equipment for the three age groups and conduct separate calculations for each of them. The final coefficients of the applicability of electrical automation at the unit of technological equipment are determined based on the specific weight of each age group in the total industry Park of technological equipment. All theoretical concepts are accompanied by detailed examples of calculations. Conclusions and directions for further research. The article develops and justifies the methodological guidelines for determining industry Park, electrical automation, for example machine-building industries. The authors have proved that the estimated coefficients of the applicability of EA on metal-cutting, press-forging and foundry equipment according to the adopted age distribution with a probability of 95% can be used as industry-standard reference materials. This eliminates labor-intensive method of immediate (direct) Park invoices for electrical automation. The results of the study, the authors tested on several machine-building enterprises of the Kharkov industrial region. Prospects for further research related to the development of methods for the determination of EA Park industry to other industries. First and foremost, in our opinion, very promising for such studies are: energy industry, agriculture, metallurgy and chemical industry. In addition, an extremely interesting area is the modeling of size industry Park EA for medium and long term. The results of these studies can form the normative-systematic marketing research in determining market (or marketing) characteristics of the product, provide maintenance needs, planning of development indicators of production. 

Keywords: park items, life, automation, marketing, the coefficients of applicability, processing equipment

JEL Classification: L22, L63, M31.

Cite as: Pererva, P., Kobielieva, T., Tkachev M. & Tkacheva, N. (2017). Modeling the marketing characteristics of market capacity for electrical automation. Marketing and Management of Innovations, 4, 67-74. https://doi.org/10.21272/mmi.2017.4-06

This work is licensed under a Creative Commons Attribution 4.0 International License

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