Abstract

The aim of this article is research of the role and place of reverse engineering in the modernization of business processes of industrial enterprise on the basis of import substitution. The results of the analysis. The article deals with problems to control business-processes at the industrial enterprise. It is based on the import substitution of the final goods components, as an intermediate stage to the production export activation with purpose to increase technical and scientific level of the production under changeable external conditions today. One proposes to use reverse engineering practice to modernize production and to increase the native goods competitiveness. Import substitution has to be an intermediate stage in the process of economy restructuring in the country, to be realized to develop new industrial fields, to modernize productive processes, that will be key for export-oriented model of the economy development. Modernization of the production with purpose to implement the import substitution strategy may take place in two ways, namely innovations investigation or their borrowing. Independent investigation of innovations requires much financing of science, researching productions creation, and mainly time, of which Ukraine is short to enter European markets. More available way, efficiency of which was confirmed many times by different countries, is to use reverse engineering. The reverse engineering consists in the profound analysis of the foreign production prototype and in creation of analogue by modern technologies considering demands and needs of the native production that improves this or that product. Production of goods, which are competitive at the international sales markets, is possible providing high-qualitative materials and innovative productive technologies use. The reverse engineering is a base for effective realization of the import substitution strategy. Study of the prototype, projecting and investigation of the new product will allow to substitute imported components from ready production. The key principle of the reverse engineering is from general issue to concrete point. Import substitution makes sense in case, when a product is competitive. Thus, in order to achieve the results, it is necessary use effective cross-sectoral technologies. It is important to take into consideration the global tendencies, to carry out technologies transfer, to carry out scientific and research and constructive works every time to make profound managerial decisions. The goal of such global transformations for enterprise has to be not only the production of the export-oriented goods, but also investigation of high-technological service, that will lead to acceptance of scientific and research investigations at the global level. It is particular for giant enterprises. On the other hand, small enterprises have to try to be so called technological brokers between developers (applied scientists) and high technological industrial enterprises. Introducing the import substitution strategy, commodity producers increase technical and technological level. It will be a base to enter international competitive sales markets and will allow to be actively developed and to introduce leading technologies, used by the European producers in their activity. From the viewpoint of the European integration, the most perspective direction in the native industrial producer’s development is orientation to the export development under conditions of borrowed innovations, because besides lack of innovations, the intellectual resources deficit is a great barrier to the intensive development in the national industry. That’s why the international engineering practice, namely reverse engineering use in the long-term period, is the most real perspective to improve business-processes. Conclusions and directions of further researches. The necessity to modernize business-processes at the industrial enterprise is connected with great impact of both external and internal factors. The contribution of Ukrainian European integration to the global community should be pointed out. It opens international sales markets for native producers. However, on the other hand, an old productive equipment, which has not been renewed since Soviet Union times, absence of the modern technologies, used in the whole world, high dependence on imported components, lack of the intellectual resources and other factors require to make strategic decisions. It will let the enterprise to produce competitive product and in future to orient its activity to the export. The article suggests to use international practice of the reverse engineering. It is a fundament to realize import substitution strategy, particularly substitution of imported components from the ready production. The problem to organize export-oriented production and to develop actions with purpose to optimize export-import operations at the enterprise level, requires further studies. 

Keywords: export, import, reverse engineering, import substitution strategy, production modernization

JEL Classification: М21, М31.

Cite as: Karpishchenko, O., Karpishchenko O. & Vashchenko, T. (2017). Reverse engineering as a key for industry modernization per import substitution. Marketing and Management of Innovations, 2, 248-258. https://doi.org/10.21272/mmi.2017.2-23

This work is licensed under a Creative Commons Attribution 4.0 International License

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