Abstract

Management as a discipline is a part of human civilization in many aspects of its nature, while managerial creativity as a basic source of business innovations gained an extraordinary importance in the 21st century. Utilization of economic and human resources is possible by increasing creativity and activating innovative potential of people. Creativity is the pillar of innovation that helps organizations to develop business strategies and contributes to strengthen market position of the organization, as well as differentiates it from others. The use of management tools is essential to improve the work process, ensure efficient performance of the company and succeed in problem solution. The article focuses on creative potential of employees and analysis of applied management methods and tools promoting creativity.  No matter what area the company operates in, because the company mission is defined in creativity, innovation and the company’s ability to operate efficiently and flexibly. The company uses creativity to strengthen its position on the market and create competitive advantage. While demonstrating our research findings, we will summarize the characteristics of the company, as well as introduce our conclusion of the research.

Keywords: management, creativity, boosting creativity, agricultural sector, Slovakia

JEL Classification: D29, L29, O32, Q12.

Cite as: Kosár, S., Machová R. & Šimonová, M. (2017). Creativity in practice in the context of applied management methods and tools. Marketing and Management of Innovations, 2, 182-195. https://doi.org/10.21272/mmi.2017.2-17

This work is licensed under a Creative Commons Attribution 4.0 International License

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