Abstract

This paper focuses on local gastronomy as a tool of food tourism development in the Czech Republic. According to the objective of the study, both, the demand and the supply side were analyzed. Small and medium gastronomy enterprises (SMGEs) were subject to quantitative research using primary and secondary data. The results of the research show that the offer of local food and beverage has a significant influence on the revenue growth of SMGEs; it increases the guests´ traffic, improves the image and enhances the average spending of guests. This statement was confirmed by the correlation of results of both analyses provided. It can be stated that the offer of local food and beverages enhance the business of SMGEs, and is a real prerequisite for food tourism development in the Czech regions.  

Keywords: food tourism, local gastronomy, regional development, small and medium gastronomy enterprises, Czech Republic

JEL Classification: Z32, R11.

Cite as: Kiráľová, A. & Hamarneh, I. (2017). Local gastronomy as a prerequisite of food tourism development in the Czech Republic. Marketing and Management of Innovations, 2, 15-25. https://doi.org/10.21272/mmi.2017.2-01

This work is licensed under a Creative Commons Attribution 4.0 International License

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