Abstract

The article is devoted to the generalization of arguments and scientific results in the discussion on the analysis and validity of assessment tools for the effectiveness of modernization of enterprises within the theory of innovative development of economic systems. The main purpose of the study is to formalize the impact of innovation determinant on the effectiveness of modernization of transport enterprises and the construction of economic tools for assessing the effectiveness of modernization. Systematization of scientific sources and modern approaches to the study of innovation processes and their manifestations in the economy, the specifics of modernization of transport enterprises showed that the analysis of effectiveness needs to be improved in terms of valuation and quality assessment and consideration of capitalization and accumulation of modernization potential, innovativeness of changes, intellectualization, digitalization, integration of changes, quality and safety of transport services. The urgency of solving this scientific problem is not only to assess the effectiveness of modernization, but also allows to design strategic directions for promising innovation growth. The study of the effectiveness of modernization of transport enterprises in the context of the analysis of innovation determinant was conducted in the following logical sequence: the conditions and limitations in the tools for assessing the effectiveness of modernization are formalized, then the mathematical formula is built and its components are revealed, then the authors describe each element of the formula in the criterion of the effectiveness of modernization and conduct a mathematical agreement and establishment of the weight of individual indicators, further the sequence of assessment is revealed and the analysis of a condition of functioning of the enterprises of transport sphere for the subsequent implementation of the offered criterion of efficiency of modernization is conducted. The methodological basis of the study was the methods of determining capitalized goodwill, valuation of potential, structural and temporal analysis of innovation processes; comparability of reference and actual parameters, as well as the method of determining the weighted arithmetic mean; tools for analysis of concordance, as well as standard deviation; benchmarking studies of industry trends and financial and economic analysis of the state of transport enterprises. The objects of the study were Ukrainian enterprises of railway, water, air and road transport, which allowed to comprehensively analyze the effectiveness of modernization in the transport sphere. The article presents the results of the empirical analysis of the implementation of the proposed tools for assessing the effectiveness of modernization of transport enterprises, which proved its practical expediency and compliance with the objectives. The study empirically confirms and theoretically proves the determinism of innovative development in modernization processes used in transport enterprises. The results of the study can be useful in substantiating the strategic guidelines of innovative development of transport enterprises as they identify problematic sectors in the management of modernization process, as well as areas of strengthening management influence on individual processes of intellectualization, digitalization, integration, ensuring quality and safety when planning modernization changes and fulfillment of modernization potential.

Keywords: innovation determinant, transport enterprises, transport sphere, modernization effectiveness, economic evaluation, marketing research, innovation of changes, intellectualization of modernization, quality of modernization, safety of modernization changes, integration of modernization changes, economic development.

JEL Classification: D61, G14, O16, O30.

Cite as: Reshetnikova, I., Smerichevskyi, S., Vovk, O., & Astakhov, K. (2021). Assessment of effectiveness of modernization of transport enterprises in the context of analysis of innovation determinant. Marketing and Management of Innovations, 4, 237-252. https://doi.org/10.21272/mmi.2021.4-19

This work is licensed under a Creative Commons Attribution 4.0 International License

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