Volume 6 Issue 2 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Volume 6 Issue 2, 2015

published on June 30, 2015

S.M. Illiashenko

Innovative process rational choice grounding in organization

Pages: 11-20

O.F. Gryshchenko

The marketing innovative decisions justification based on the diagnosis of management problem areas

Pages: 21-35

О.S. Gorbaniuk, W.T. Razmus, K.S. Kawa, O.V. Mykhaylych

The methodological basis of the assessment of politicians’ perceived personality traits

Pages: 36-47

A.S. Teletov, T.Ye. Ivanova

The advertising and children’s audience

Pages: 48-64

L.Yu. Saher

The methodic approach to the diagnostics of internal communications at the industrial enterprise

Pages: 65-75

I.V. Burych

Organizational and economic bases of investment and innovative projects selection for sustainable development of the region

Pages: 76-87

O.V. Yusupova

Sales promotion effect: concepts and terminology

Pages: 88-96

V.I. Dubnytsky, O.V. Ovcharenko

Innovation-marketing enterprise development of innovation-market orientation: basic principles and modelling aspects

Pages: 97-107

N.G .Kalyuzhna

Adequacy as an integral characteristic of management information quality: theoretical background

Pages: 108-120

E.V. Krykavskyy, Z. Patora-Wysocka

Porter’s value chain (construction, deconstruction, reconstruction) and values management

Pages: 121-133

S.A. Tulchinska

Functioning of the students business-incubators on the base of leading Ukrainian universities

Pages: 134-143

A.P. Kosenko

Research of the problems of Ukrainian intellectual and innovative technologies market and development of the ways of their solving

Pages: 144-158

Yu.S. Shypulina, N.S. Illiashenko

Optimization of the enterprise’s innovative culture level from the standpoint of ensuring its economic security

Pages: 159-169

L.V. Zharova, N.V. Eremeeva

Comparative analysis of eu membership candidate countries legal economic framework (Ukraine, Georgia, Moldova)

Pages: 170-181

S.V. Kniaz, V.V. Kosovska

Enterprise’s transfer system functions justification based on the analysis of main resources

Pages: 182-192

S.O. Savchenko

The impact of macroeconomic factors on the fluctuation of economic processes

Pages: 193-200

I.Z. Storonyanska, N.M. Popadynets

The impact of import on the development of Ukrainian domestic market

Pages: 201-209

N.V. Korzh

Generalized evaluation of the effectiveness of corporate capital usage: qualitative structural changes

Pages: 210-220

N.V. Yazvinska, A.A. Baranovska

The features of product positioning for the Ukrainian solar energy

Pages: 221-233

N.V. Gaidabrus

Key aspects of logistics services audit

Pages: 234-242

Ye.V. Mishenin, N.V. Degtyar

Economics of ecosystem services: theoretical and methodological foundations

Pages: 243-257

I.M. Sotnyk, O.S. Goncharenko

Formation of ecology and economic mechanism of dematerialization at the enterprise

Pages: 258-266

N.V. Kotenko, T.O. Illyashenko

Fiscal decentralization and the challenges of public ecological services delivery

Pages: 267-278

Marketing and Management of Innovations

Publisher & Founder:

Oleksii Lyulyov

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