Abstract

The aim of the article. The aim of this article is substantiation of benchmarking main types in Consumer Cooperatives trade enterprises activity; flashlighting of main advantages and drawbacks of benchmarking using; presentation of the author’s view upon expediency of flashlighted forms of benchmarking organization using in Consumer Cooperatives in Ukraine trade enterprises activity. The results of the analysis. Under modern conditions of economic relations development and business globalization big companies, enterprises, organizations realize the necessity of the thorough and profound research of the best achievements of market subjects relations with their further using in their own activity. Benchmarking is the process of competitive advantages borrowing and competitiveness increasing of Consumer Cooperatives trade enterprises at the expense of research leaning and adapting the best methods of business processes realization with the purpose to increase their functioning affectivity and best satisfaction of societal needs. The main goals of benchmarking using in Consumer Cooperatives are the following: increasing of needs satisfaction level at the expense of products quality increasing, transportation goods term shortening, service quality increasing; enterprise potential strengthening, competitiveness strengthening, image improvement; generation and new ideas and innovative decisions implementation in trade enterprise activity. The advantages of benchmarking using in Consumer Cooperatives trade enterprises activity are the following: adapting the parameters of enterprise functioning to market demands; gradual defining and removing inadequacies which obstacle enterprise development; borrowing the best methods of further enterprise development; competitive advantages gaining; technological innovations; employees motivation. Author’s classification of benchmarking is represented by the following components: by cycle durability − strategic, operative benchmarking; by direction − vertical, horizontal, inner, combined, outer benchmarking; by type − common, functional, branching, interbranching, competitive benchmarking. Despite the drawbacks of informal types of benchmarking, on our opinion the most expedient idea in Consumer Cooperatives trade enterprises activity is using the formalized benchmarking unions. Among them we should point out the following ones: partnership, cooperative, associative and institutional benchmarking. Partnership benchmarking − cooperation where relations are main condition, which are oriented upon current problems decision taking into account various practical experience of other subject of benchmarking activity. Cooperative benchmarking − is comparative analysis of key factors of enterprise success, which is considered to be ideal partner with the purpose of qualitative experience of business running borrowing. Associative benchmarking − it is benchmarking conducted by enterprises which are in the united marketing alliance. Corporative benchmarking forms, under which we understand the process of market indicators improvement in the activity of several enterprises at the basis of partnership relations creation while exchanging and distributing qualitative experience. Institutional benchmarking foresees appellations for the help conducting appropriate events to the third party, we follow the mechanism of outsorting implementation. Conclusions and directions of further researches. Thus, the article defines goals, advantages and drawbacks of benchmarking using; there is given main benchmarking types classification; there is flashlighted author’s understanding of main forms of Consumer Cooperatives trade enterprises benchmarking organization. The using of the suggested theoretical principles in practice will bring positive changes as to development of cooperative trade enterprises, the concept of which doesn’t coincide with tendencies and peculiarities of market relations.

Keywords: benchmarking, trade enterprises, consumer cooperatives, purposes of benchmarking using, benchmarking types, forms of benchmarking organization

Cite as: Dvirko, Yu. (2013). Methodical aspects of benchmarking using in Consumer Cooperatives trade enterprises activity . Marketing and Management of Innovations, 1, 112-121. https://doi.org/10.21272/mmi.2013.1-09

This work is licensed under a Creative Commons Attribution 4.0 International License

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