Abstract

In article the role of marketing researches in formation of a children’s brand is proved, the children’s market of consumer goods is analysed, age segmentation of children’s audience is done.

Keywords: brand, branding, kids brand, target audience, promotion, consumer market, brand, branding effectiveness

Cite as: Shubin A. & Kryvonis, A. (2012). Features of formation and advancement of children’s brand. Marketing and Management of Innovations, 4, 105-111. https://doi.org/10.21272/mmi.2012.4-12

This work is licensed under a Creative Commons Attribution 4.0 International License

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