Abstract

In the article basic formats of build retail in Ukraine are examined. Estimation of their consumer appeal is done.Factors, criteria and principles of build commodities point-of-sale networks placingare considered.

Keywords: point-of-sale area, build commodities, point-of-sale network, retail

Cite as: Loktev E. & Garkusha, D. (2012). Rationalization of retail structure of build materials’ point-of-sale network in cities. Marketing and Management of Innovations, 4, 112-120. https://doi.org/10.21272/mmi.2012.4-13

This work is licensed under a Creative Commons Attribution 4.0 International License

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