Abstract

Way of innovation to the consumer is often difficult for many reasons. One of the main – the application of traditional management concepts where they do not work – in small businesses. Together with the inability of innovators from science to bring their idea to the finished product state, which is in demand in the market, traditional concepts often lead to failure. The author of this article explores innovative approaches to the management of small businesses. Innovative approaches form the basis for making model continuously updated management decisions. The model takes into account the characteristics of small business and its capacity to innovate.

Keywords: small business, model of decision-making, constantly updated range of solutions, enterprise environment, integration of functions, controlling function consumers

Cite as: Tolmachev, O. (2012). Harmonisation of small business management: customer-centric approach. Marketing and Management of Innovations, 4, 217-229. https://doi.org/10.21272/mmi.2012.4-26

This work is licensed under a Creative Commons Attribution 4.0 International License

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