Abstract

The paper proposes estimation of the level of competitiveness in the consumer market and in the internal environment of the enterprise. The methodical approach to selecting objects for management on the basis of comparison of the level of competitiveness is observed. Particular attention is given to the degree of company products desirability.

Keywords: market competitiveness, internal competitiveness, estimation comparison, map of project development desirability

Cite as: Pererva P. & Romanchik, T. (2012). Management mechanism of product company competitiveness estimation. Marketing and Management of Innovations, 4, 230-235. https://doi.org/10.21272/mmi.2012.4-27

This work is licensed under a Creative Commons Attribution 4.0 International License

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