Abstract
In this article it is analyzed competitor’s, demographic and Internet environment of the specialty “Management of innovation activity” SSU and proposed recommendations to upgrade its position on the Ukraine’s educational services market.
Keywords: innovation management, target consumer groups, competitors, database, Content-analyze, educational services, university
Cite as: Bozhkova V. & Tymokhina, Ya. (2012). Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine. Marketing and Management of Innovations, 2, 53-63. https://doi.org/10.21272/mmi.2012.2-06
This work is licensed under a Creative Commons Attribution 4.0 International License
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