Abstract

In article is elaborated system category and notional device of the competitive studies in condition of the building branch in intercoupling with methods of the realization to strategies of the development. The author is motivated practicability of the use the methods of marketing in competitiveness management building enterprise and is presented author’s model managerial system by competitiveness of the building enterprise with provision for specifics of the diagnostics of the processes of the development enterprise to building branch.

Keywords: competitiveness, marketing strategy, target market, positioning, marketing diagnostics, competitive studies

Cite as: Vasilichenko, A. (2011). Marketing strategy of competitiveness management building enterprise . Marketing and Management of Innovations, 41, 138-147. https://doi.org/10.21272/mmi.2011.4.1-19

This work is licensed under a Creative Commons Attribution 4.0 International License

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