Abstract

It is presented the results of studies of consumer preferences in the educational market of Sumy region, as well as problems of potential applicants’ perception of the specialty “Marketing”. It is defined factors which influence to the choice the profession of a marketer.

Keywords: market of educational services, higher education, specialty “Marketing”, market research, consumer preferences, factors of influence

Cite as: Illiashenko S. & Karpishchenko, M. (2011). Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region). Marketing and Management of Innovations, 32, 21-27. https://doi.org/10.21272/mmi.2011.3.2-02

This work is licensed under a Creative Commons Attribution 4.0 International License

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