Abstract
In the article the methodical approach to the implementation of specification marketing strategies (such as their innovative and communication substrategy) to formalize the process of their selecting by business entities is presented.
Keywords: strategy, communication, innovation, detailing methods, model, methodical approaches
Cite as: VBozhkova, V. (2011). Methodical approaches to specification of marketing strategies of industrial enterprises. Marketing and Management of Innovations, 1, 93-97. https://doi.org/10.21272/mmi.2011.1-10
This work is licensed under a Creative Commons Attribution 4.0 International License
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