Volume 15 Issue 3 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Marketing and Management of Innovations

ISSN (print) – 2218-4511

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English.

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Publisher & Founder:

Editor-in-Chieff View Editorial Board

Consumer Behaviour: Analysing Marketing Campaigns through Recommender Systems and Statistical Techniques

Nabil Cherkaoui, Kaoutar El Handri, Medard Doukoua Yandah Tanoga, Youssef El Hassani, Aicha Errafyg

Abstract

Page 1-12

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The Effect of Digital Social Responsibility on Consumer Behaviour in the Mobile Telecom Industry

Alaa Alfadul, Zenah Mahmoud AlKubaisy

Abstract

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Page 13-26

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Impact of Marketing, Sales and Innovations on Business Performance Analysis in Intellectual Capital Research: Latvia, Estonia and Lithuania

Nellija Titova, Biruta Sloka

Abstract

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Page 27-39

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Determinants of Source Credibility in Terms of Herd Behaviour and the Anchoring Effect: The Case of Instagram Influencers

Sefa Ozdemir, Serdar Pirtini

Abstract

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Page 40-55

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The Impact of Digital Marketing on the Market Share of Tourism Firms in Jordan

Khaled Khalaf Alafi, Bader Ismaeel

Abstract

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Page 56-70

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Strategic Management of a Company’s Employer Brand: Experience of International Companies

Iryna Trunina, Kateryna Pryakhina, Maryna Bilyk

Abstract

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Page 71-85

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The Impact of Feedback under Information Asymmetry on Market Dynamics: Results from a Classroom Experiment

Gyongyi Csongradi, Peter Miskolczi, Beata Kadar, Anita Kolnhofer-Derecskei

Abstract

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Page 86-99

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Impact of Digital Marketing Strategies on the Entrepreneurial Orientations of Jordan's Commercial Banks

Abdullah Al-Shourah

Abstract

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Page 100-109

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Digitization of Accounting in the Innovative Management of Autonomous Robotic Transport

Zenovii-Mykhaylo Zadorozhnyi, Volodymyr Muravskyi, Oleg Shevchuk, Vasyl Muravskyi, Marian Zadorozhnyi

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Page 110-126

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Financial Justification for the Use of Innovative Digital Marketing Tools

Yuliia Tataryntseva, Oleksandr Manoylenko, Nataliia Shmatko

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Page 127-140

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Talent Management Model in the Context of Coopetitive Interaction and the Knowledge Economy

Tetyana Mayboroda, Vasyl Karpusha, Inna Balahurovska

Abstract

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Page 141-150

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Sustainable Clothing Buying Behavior of Generations X and Y

Maria Vrablikova, Iveta Ubreziova, Miroslava Kubickova, Liliana Skodova

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Page 151-165

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Sumy State University
116, Kharkivska st., 40007 Sumy, Ukraine

e-mail: mmi@fem.sumdu.edu.ua

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