Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Publisher & Founder:

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Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Consumer Behaviour: Analysing Marketing Campaigns through Recommender Systems and Statistical Techniques

Nabil Cherkaoui, Kaoutar El Handri, Medard Doukoua Yandah Tanoga, Youssef El Hassani, Aicha Errafyg

Abstract

Page 1-12

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The Effect of Digital Social Responsibility on Consumer Behaviour in the Mobile Telecom Industry

Alaa Alfadul, Zenah Mahmoud AlKubaisy

Abstract

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Page 13-26

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Impact of Marketing, Sales and Innovations on Business Performance Analysis in Intellectual Capital Research: Latvia, Estonia and Lithuania

Nellija Titova, Biruta Sloka

Abstract

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Page 27-39

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116, Kharkivska st., 40007 Sumy, Ukraine

e-mail: mmi@fem.sumdu.edu.ua

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