Abstract

In the article it is analyzed necessity of management of the choice of strategy advancement of new production, and also is considered the  example of the choice of strategy advancement of the new goods on the target market according to author’s algorithm.

Keywords: strategy, innovation, advancement complex, instruments of marketing policy, target market, consumer

Cite as: Karpishchenko, M. (2010). The choice of the strategy advancement of new production in the food-processing industry. Marketing and Management of Innovations, 1, 52-56. https://doi.org/10.21272/mmi.2010.1-06

This work is licensed under a Creative Commons Attribution 4.0 International License

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