Abstract

In the paper based on research and generalization of many separate scientific studies, the content of the concepts of «competition» and «competitiveness of the enterprise» is formed. The actuality of the problems of competition and loss of competitiveness of enterprises in the conditions of deepening and spreading of consequences of economic crises, which suppress practically all branches of industry and economy of Ukraine, is revealed. The views on the interpretation of the concepts of adaptation and adaptive management by industrial enterprises are analysed and summarized, and the necessity for modern enterprises to apply different methods of adaptation in management processes is grounded. The concept of formation of competitive advantages of the enterprise on the principles of adaptive management is proposed, based on the complex dynamic approach, the interrelation of the principles of adaptability, flexibility, efficiency, interconnection, adequacy and controllability with the possibility of development of competitive advantages of the enterprise is investigated. The task of the concept corresponds to the application of adaptive integrated systems; system planning in the industry and adaptive regulation system; development of expected indicators of competitive advantages of the enterprise and deviations from them; modelling adaptive response to changes in the real economic system. This concept allows the process of managing the competitive advantages with the maximum efficiency due to the sensitive response both to external unpredictable changes in the industry and internal potential changes in the enterprise. An analysis of the current dynamic conditions of the functioning of industrial enterprises has been carried out, a number of external and internal problems have been identified, including unfavourable investment climate, the need to match the achievements of scientific and technological progress (with the widespread introduction of advanced technologies) and the lack of a management strategy in changing market conditions. It is proved that for industrial enterprises, the application of the principles of adaptive control as a competitive advantage is a decisive factor in achieving their sustainable competitiveness in the market of fuel energy, which is one of the strategic tasks of creating an effective system of management at enterprises that would provide them stable. 

Keywords: adaptive management, competitive advantages, crises, industrial enterprises, management of competitive advantages.

JEL Classification: l29, D79, D81.

Cite as: Farhshatova, O., Zaharov, S., Vereskun, M., & Kolosok, V. (2019). Formation of competitive advantages of the enterprise based on adaptive management. Marketing and Management of Innovations, 1, 244-256. https://doi.org/10.21272/mmi.2019.1-21

This work is licensed under a Creative Commons Attribution 4.0 International License

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