Abstract

The article is devoted to introducing innovations in the company – one of the most important ways of transforming the production process in the company’s activities. The purpose of the article is to substantiate scientific and practical provisions for a comprehensive assessment of the effectiveness of introducing innovations and developing recommendations for increasing the innovative potential of a company, based on the use of a situational analysis of dynamic indicators of innovative changes. Literature processing shows that not enough attention is paid to problematic aspects of situational analysis and methods of assessing domestic companies’ implementation to build up their innovative potential. The article’s relevance lies in need to use the economic and mathematical apparatus of calculation to justify the feasibility of introducing innovations in a company to strengthen competitive positions in the market. Methods for assessing the implementation of innovations in a company are analyzed based on the classification properties. Methods for assessing the implementation of innovations for their application in the company’s innovative development are analyzed. The existing methods for assessing the effectiveness of the company’s innovative activities are systematized. Methods of situational analysis are considered in the example of energy saving. Typical scenarios for the implementation of the efficiency of energy-saving measures in the company are presented. The calculation of the innovation project’s absolute effect was carried out (the profit from the introduction of new equipment and the growth of profit from the replacement of existing equipment were determined). The calculation of the efficiency of replacing existing equipment (basic version) with new equipment for an innovative project (new version) has been performed. The organizational and economic support of the assessment of innovative activities in the company is investigated. Methodological approaches have been developed for the previous and final situational analysis of innovative projects and the company’s innovative potential as a whole. The characteristics of the objective prerequisites for the growth of the company’s innovative potential are given. Based on a review of the state of the company’s innovative activities, a system of analytical indicators for assessing the feasibility of a project or choosing the best project is proposed. The study’s applied significance lies in the fact that the proposed assessment methods and tools, when applied in practice, make it possible to intensify companies’ innovative activities and increase their competitiveness in the market.

Keywords: efficiency, measures, innovation, innovative project, assessment methods, situational analysis.

JEL Classification: С52, С6, L21, M21, О12.

Cite as: Chang, S (2020). Implementation of innovation in the company: situation analysis. Marketing and Management of Innovations, 4, 290-303. https://doi.org/10.21272/mmi.2020.4-24

This work is licensed under a Creative Commons Attribution 4.0 International License

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