Abstract

China’s economy has achieved tremendous development in recent years. People’s living standards have gradually improved. With economic development, people’s pursuit of quality of life is increasing day by day, laying the foundation for developing China’s sports industry. At the same time, the development of the sports industry to a certain stage would promote economic growth. For example, in some western developed countries, the contribution of the sports industry to the economy has far exceeded the traditional industry. It has become a new growth point for economic development. Although the China’s sports industry has achieved certain development, it is still in its infancy. Compared with western developed countries, China’s sports industry development is still relatively slow. There are still some problems in the development of the sports industry. This paper mainly discusses the relationship between China’s sports industry and economic development. First of all, by understanding the development conditions, characteristics, and contribution to the economic growth of the foreign sports industry, the development process, development status, influencing factors, and existing problems were compared and analyzed. China’s sports industry’s economic and social effects on economic development were qualitatively described. Secondly, the gray correlation analysis method was used to empirically study the relationship between the added value of China’s sports industry and the economic development index. The correlation degree was calculated. The results showed that the added value of the sports industry is highly related to the indicators of fixed asset investment, fiscal income, and added value of the tertiary industry. There is a moderate correlation with GDP and GDP per capita and a low correlation with the total import and export and employment personnel in the tertiary industry. At the present stage, the whole society fixed assets investment, fiscal revenue, total tourism, the added value, GDP, per capita GDP development of the sports industry added value have a significant role. In turn, total import and export as well as tertiary industry employment development on the increase of added value is not significant. Thus, they did not play a good driving role between each other. Finally, according to the qualitative and quantitative analysis results, there is a certain correlation between China’s sports industry and economic development. The author put forward countermeasures and suggestions to drive the sound and rapid development of the sports industry.

Keywords: sports industry, economic development, correlation analysis, quantitative analysis, Gray analysis method.

JEL Classification: A14, C52, F43.

Cite as: Ziming, L. (2021). Management of sports industry: moving to economic development. Marketing and Management of Innovations, 4, 230-236. https://doi.org/10.21272/mmi.2021.4-18

This work is licensed under a Creative Commons Attribution 4.0 International License

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