Abstract

In the conditions of the spread of globalization processes, growing interdependence, and interconnectedness of countries, a significant intensification of the academic society efforts to ensure national energy security and independence is necessary. The purpose of the paper is to provide a systematic review of the scientific environment aimed at analysing the contents and features of scientific publications dealing with new trends and patterns in sustainable energy consumption. In order to create a semantic and definition basis and research the main trends of scientific publications on the subject of developing energy efficiency and sustainable consumption, the paper carried out a bibliometric analysis concerning the categories «energy efficient» and «energy consumption» using the Scopus and VOSviewer tools. The main question is, what are the main scientific and research trends and patterns in the field of energy efficiency and sustainable consumption? For this purpose, the quantity and quality tendencies of the scientific articles which are studying issues connected with energy efficiency and sustainable consumer behaviour were determined. A sample of more than 24000 scientific publications on this issue was generated from publications indexed by the Scopus database. The study period covers 2001-2021. On the global level, the analysed investigated area is represented by the countries: China, the USA, and India. VOS viewer tools were used to systemize 5 clusters of scientific articles that analysed sustainable energy consumption from different points of view. Identification of regularities in the developing of scientific approaches to energy-efficient consumption and developing sustainable energy sector was carried out using bibliometric analysis, which has made it possible to describe the dominant retrospective evolutionary and temporal tendencies in the development of this theory concerning the concepts of sustainable development, environmental management, and development of renewables. As a result, one of the most significant trends is a green brand and tendencies connected with developing green marketing and green consumer awareness.

Keywords: energy efficient, sustainable consumption, green marketing, green brand.

JEL Classification: O30, Q41, Q42.

Cite as: Chygryn, O., Kuzior, A., Olefirenko, O., & Uzik, J (2022). Green Brand as a New Pattern of Energy-Efficient Consumption Marketing and Management of Innovations, 3, 78-87. https://doi.org/10.21272/mmi.2022.3-07

This work is licensed under a Creative Commons Attribution 4.0 International License

References

1. Benini, L., & De Micheli, G. (2002). Networks on chips: A new SoC paradigm. Computer, 35(1), 70-78. [Google Scholar] [CrossRef]
2. Bhowmik, D. (2019). Decoupling CO2 Emissions in Nordic countries: Panel Data Analysis. SocioEconomic Challenges, 3(2), 15-30. [Google Scholar] [CrossRef]
3. Boyinbode, O., Le, H., Mbogho, A., Takizawa, M., & Poliah, R. (2010). A survey on clustering algorithms for wireless sensor networks. Paper presented at the Proceedings – 13th International Conference on Network-Based Information Systems, NBiS 2010, 358-364. [CrossRef]
4. Burghard, U., Dütschke, E., Caldes, N., & Oltra, C. (2022). Cross-border concentrated solar power projects – opportunity or dead end? A study into actor views in Europe. Energy Policy, 163, 112833.[Google Scholar] [CrossRef]
5. El Amri, A., Boutti, R., Oulfarsi, S., Rodhain, F., & Bouzahir, B. (2020). Carbon financial markets underlying climate risk management, pricing and forecasting: Fundamental analysis. Financial Markets, Institutions and Risks, 4(4), 31-44. [Google Scholar] [CrossRef]
6. Enokido, T., Aikebaier, A., & Takizawa, M. (2010). A model for reducing power consumption in peer-to-peer systems. IEEE Systems Journal, 4(2), 221-229. [Google Scholar] [CrossRef]
7. George, B. (2020). Inclusive Sustainable Development in the Caribbean Region: Social Capital and the Creation of Competitive Advantage in Tourism Networks. Business Ethics and Leadership, 4(3), 119-126. [Google Scholar] [CrossRef]
8. IEA (2022). Ensuring the uninterrupted availability of energy sources at an affordable price. Retrieved from [Link]
9. Khalatur, S., & Dubovych, O. (2022). Financial Engineering of Green Finance as an Element of Environmental Innovation Management. Marketing and Management of Innovations, 1, 232-246. [Google Scholar] [CrossRef]
10. Kolosok, S., Bilan, Y., Vasylieva, T., Wojciechowski, A., & Morawski, M. (2021). A scoping review of renewable energy, sustainability and the environment. Energies, 14(15). [Google Scholar] [CrossRef]
11. Kolosok, S., Saher, L., Kovalenko, Y., & Delibasic, M. (2022). Renewable Energy and Energy Innovations: Examining Relationships Using Markov Switching Regression Model. Marketing and Management of Innovations, 2, 151-160. [Google Scholar] [CrossRef]
12. Kyrychenko, K., Laznenko, D., & Reshetniak, Ya. (2021). Green University as an Element of Forming a Sustainable Public Health System. Health Economics and Management Review, 2(4), 21-26. [Google Scholar] [CrossRef]
13. Letunovska, N., Yashkina, O., Saher, L., Alkhashrami, F. A., & Nikitin, Yu. (2021). Analysis of the model of consumer behavior in the healthy products segment as a perspective for the inclusive marketing development. Marketing and Management of Innovations, 4, 20-35. [Google Scholar] [CrossRef]
14. Lyeonov, S. V., Vasylieva, T. A., & Lyulyov, O. V. (2018). Macroeconomic stability evaluation in countries of lower-middle income economies. Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu, (1), 138-146. [Google Scholar]
15. Lyulyov, O., Pimonenko, T., Kwilinski, A., & Us, Y. (2021). The heterogeneous effect of democracy, economic and political globalisation on renewable energy. Paper presented at the E3S Web of Conferences, 250. [Google Scholar]
16. Pimonenko, T., Us, Ya., Myroshnychenko, Yu., Dubyna, O., & Vasylyna, T. (2021). Green Financing for Carbon-Free Growth: Role of Banks Marketing Strategy. Financial Markets, Institutions and Risks, 5(3), 71-78. [Google Scholar] [CrossRef]
17. Piparsania, K., & Kalita, P. (2023). Overview of Multi-Stakeholder Approaches and Initiatives for Achieving Sustainable Development in the Residential Sector. In Industry 4.0 and Advanced Manufacturing (pp. 327-343). Springer, Singapore. [Google Scholar] [CrossRef]
18. Rahim, S., Javaid, N., Ahmad, A., Khan, S. A., Khan, Z. A., Alrajeh, N., & Qasim, U. (2016). Exploiting heuristic algorithms to efficiently utilize energy management controllers with renewable energy sources. Energy and Buildings, 129, 452-470. [Google Scholar] [CrossRef]
19. Sahoo, K. K. (2017). Transform of Ethical Practices in Globalized Economy, a Special Focus on Ghana. Business Ethics and Leadership, 1(4), 58-65. [Google Scholar]
20. Samusevych, Y., Maroušek, J., Kuzmenko, O., Streimikis, J., & Vysochyna, A. (2021). Environmental taxes in ensuring national security: A structural optimization model. Journal of International Studies, 14(2), 292-312. [Google Scholar]
21. Sedmíkova, E., Vasylieva, T., Tiutiunyk, I., & Navickas, M. (2021). Energy consumption in assessment of shadow economy. European Journal of Interdisciplinary Studies, 13(2), 47-64. [Google Scholar]
22. Starchenko, L., Lyeonov, S., Vasylieva, T., Pimonenko, T., & Lyulyov, O. (2021). Environmental management and green brand for sustainable entrepreneurship. In E3S Web of Conferences (Vol. 234, p. 00015). EDP Sciences. [Google Scholar] [CrossRef]
23. Us, Y., Pimonenko, T., & Lyulyov, O. (2021). Energy efficiency profiles in developing the free-carbon economy: On the example of Ukraine and the V4 countries. Polityka Energetyczna, 23(4), 49-66. [Google Scholar] [CrossRef]
24. Us, Ya., Pimonenko, T., Tambovceva, T., & Segers, J-P. (2020). Green transformations in the healthcare system: the covid-19 impact. Health Economics and Management Review, 1(1), 48-59. [Google Scholar] [CrossRef]
25. Vakulenko, I., Saher, L., Syhyda, L., Kolosok, S., & Yevdokymova, A. (2021). The first step in removing communication and organizational barriers to stakeholders’ interaction in smart grids: A theoretical approach. In E3S Web of Conferences (Vol. 234, p. 00020). EDP Sciences. [Google Scholar] [CrossRef]
26. Vasudevan, H., & Aslan, I. (2022). Developing Organizational Citizenship Behaviour: Organizational Climate and Leader-Member Exchange Effects. Marketing and Management of Innovations, 1, 94-107. [Google Scholar] [CrossRef]
27. Vasylieva, T., Jurgilewicz, O., Poliakh, S., Tvaronavičienė, M., & Hydzik P. (2020). Problems of measuring country’s financial security. Journal of International Studies, 13(2), 329-346. [Google Scholar]
28. Vasylieva, T., Pavlyk, V., Bilan, Y., Mentel, G., & Rabe, M. (2021). Assessment of energy efficiency gaps: The case for Ukraine. Energies, 14(5), 1323. [Google Scholar] [CrossRef]
29. Yelnikova, J., & Barhaq, A. R. (2020). Transparency of responsible investment environment. Business Ethics and Leadership, 4(4), 68-75. [Google Scholar] [CrossRef]
30. Ziabina, Ye., & Kovalenko, Ye. (2021). Regularities In The Development Of The Theory Of Energy Efficiency Management. SocioEconomic Challenges, 5(1), 117-132. [Google Scholar] [CrossRef]
31. Ziabina, Ye., Pimonenko, T., & Starchenko, L. (2020). Energy Efficiency of National Economy: Social, Economic And Ecological Indicators. SocioEconomic Challenges, 4(4), 160-174. [Google Scholar] [CrossRef]