Abstract

In the frame of this article, the authors maintained that natural resources and environmental conditions are the basis of material production and the life of the population. Systematization of the scientific sources on sustainable development indicated that the state of the environment and the quality level of resource use, protection, and reproduction largely determine the rates of economic growth and production efficiency. The relevance of this scientific problem decision is that at the present stage of economic development, consideration of the ecological and social factors when making decisions on sustainable development is becoming especially significant. One of the factors affecting social behaviors when it comes to sustainable decisions is awareness of the importance of sustainability. The primary purpose of this research is to measure sustainability awareness in Uzbekistan. A survey of 440 Uzbek citizens was conducted to fulfill the research aim. The survey results were analyzed using SmartPLS software. The paper presents the results of an empirical analysis, which showed that environmental awareness is positively and significantly connected with energy conservation. At the same time, the authors found that energy conservation is positively and significantly connected with sustainability issues. In line with the above findings, the obtained results allowed stating that sustainability issues are positively and significantly connected with sustainability awareness. The authors concluded that raising awareness among the population could positively effect the sustainability issues being solved in the region. The scientific novelty of this research could be described in the fact that, to the best of the authors’ knowledge, no such research has been previously conducted.

Keywords: sustainability awareness, Uzbekistan, environmental awareness, energy conservation.

JEL Classification: Q01, Q56.

Cite as: Veckalne, R., Us, Y. & Gerulaitiene, N (2022). Evaluation of Sustainability Awareness in Uzbekistan Marketing and Management of Innovations, 3, 88-102. https://doi.org/10.21272/mmi.2022.3-08

This work is licensed under a Creative Commons Attribution 4.0 International License

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