Smart Luxury Shoppers’ Behaviour in China: Omni-Channel Perspectives of Gen Y Consumers
Pages: 176-187
Received: 29 June 2023
Revised: 20 August 2023
Accepted: 01 September 2023
Abstract
Keyword: luxury fashion goods; omnichannel; e-servicescape; Gen Y consumers; structural equation modelling.
How to Cite: Oe, H., & Yamaoka, Y. (2023). Smart Luxury Shoppers’ Behaviour in China: Omni-Channel Perspectives of Gen Y Consumers. Marketing and Management of Innovations, 14(3), 176–187. https://doi.org/10.21272/mmi.2023.3-16
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