Abstract

A concept “potential of enterprise” is specified in the article, and also the model of diagnostics of level of potential of machine-building enterprise is developed, which is distinguished by the account of key potential-forming factors (competitiveness, investment attractiveness and development of enterprise) and enables to estimate the prospect of enterprise.

Keywords: potential, development, competitiveness, investment attractiveness, diagnostics

Cite as: Kuzmin O. & Melnik, O. (2011). Diagnostics of potential of the enterprise. Marketing and Management of Innovations, 1, 155-166. https://doi.org/10.21272/mmi.2011.1-18

This work is licensed under a Creative Commons Attribution 4.0 International License

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