Styles in design of advertising appeals: Ukraine 2006-2010 – "Marketing and Management of Innovations" is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal is recommended for researchers, businessmen, enterprisers, librarians and members of academic communities.

Marketing and Management of Innovations

ISSN (print) – 2218-4511

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: R30-01179 Decision dated August 31, 2023, No. 759

The language of publication is English.

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

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Contents

Authors:
T.O. Prymak

Pages: 45-54

Language: Ukrainian

DOI: https://doi.org/10.21272/mmi.2011.1-04

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Abstract

In the article the presented results of research of the use of different styles are in registration of advertising appeals which was given by domestic and foreign companies on the Ukrainian advertising mediums in 2006-2010.

Keywords: advertising appeal, creativity, style, advertizing medium

Cite as: Prymak, T. (2011). Styles in design of advertising appeals: Ukraine 2006-2010. Marketing and Management of Innovations, 1, 45-54. https://doi.org/10.21272/mmi.2011.1-04

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