Abstract

Modern approaches to understanding of territory as geogoods are analysed, differences and the general lines of concepts “competitiveness of territory” and “marketing attractiveness of territory” are defined. Methodical approaches to the analysis of regional marketing attractiveness are offered and the corresponding estimation of the Sumy, Poltava and Chernigov regions is done.

Keywords: territorial product or the geogoods, territial competitiveness, marketing appeal of territory, SWOT-analysis, factor of resource’s sufficiency, factor of a life’s population standard, investment factor, innovative factor, ecological factor

Cite as: Bilovodska O. & Sygyda, L. (2011). Improvement of theoretik-methodical approaches to the estimation of regional marketing attractiveness . Marketing and Management of Innovations, 1, 55-66. https://doi.org/10.21272/mmi.2011.1-05

This work is licensed under a Creative Commons Attribution 4.0 International License

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