Abstract

The kinds of reactions of enterprise to changes on market, the peculiarities of choice of method of corresponding management solution and instruments for successful marketing activity are considered.

Keywords: management decisions, reaction of enterprise, marketing activities

Cite as: Derzhak, N. (2011). Management of the company responses to market changes. Marketing and Management of Innovations, 31, 106-110. https://doi.org/10.21272/mmi.2011.3.1-14

This work is licensed under a Creative Commons Attribution 4.0 International License

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