Abstract

Basic tendencies and problems of the higher educational services market development are certain in the article. The improved system of marketing functions higher educational services is offered. The necessity of application the external and internal marketing for higher educational establishments is considered. The product policy, price policy and policy of distribution for the market of higher educational services are analyzed. 

Keywords: market of higher educational services, functions of higher educational services marketing, higher school establishment, educational service

Cite as: Dmytriv, A. (2011). Functional approach to marketing application for development of Higher School establishments. Marketing and Management of Innovations, 31, 130-136. https://doi.org/10.21272/mmi.2011.3.1-18

This work is licensed under a Creative Commons Attribution 4.0 International License

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