Abstract

Approaches and tools of strategy development are analyzed and matrix technologies of strategy type selection are classified by choice factors, types and variants of the offered strategies, external and internal terms of business.

Keywords: strategy, matrix technology, matrices of strategy choice, strategy type

Cite as: Glinenko, L. (2011). Matrix technologies of formation of enterprise strategies. Marketing and Management of Innovations, 31, 143-148. https://doi.org/10.21272/mmi.2011.3.1-20

This work is licensed under a Creative Commons Attribution 4.0 International License

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