Abstract

There’re described different ways of determination of the definition “needs” and “motives”, also there’re defined the factors which influenced on appearance of new types of tourism with the change of needs of consumers. There’re systemized the factors of internal (individual) and external characteristic for three segment groups of consumers of green tourism product. There’re determined, that tourist product has to connect with the requirements of consumers and to delight the customers, creating a healthy consumer.

Keywords: green tourism product, consumer of green tourism product, behavior of consumer of green tourism, needs, motives

Cite as: Zinchenko, A. (2011). The specialties of the behavior of green tourism’s consumer. Marketing and Management of Innovations, 31, 212-217. https://doi.org/10.21272/mmi.2011.3.1-29

This work is licensed under a Creative Commons Attribution 4.0 International License

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