Abstract

The publication reveals the problem of increasing the competitiveness of dairy products, through innovative activities of enterprises that can provide development, development of new products, ensure high quality and cost benefits, to form necessary conditions for promotion to foreign markets. Therefore the problem of innovation is extremely relevant for the considered industry. A condition of the milk market, the problem of the milk business and suggested the main directions of development.

Keywords: competitiveness, innovation, leasing, dairy industry

Cite as: Bozhydarnik Т. & Bozhydarnik, N. (2011). Innovation of the dairy industry as a means of increasing competitiveness in the market . Marketing and Management of Innovations, 32, 85-89. https://doi.org/10.21272/mmi.2011.3.2-12

This work is licensed under a Creative Commons Attribution 4.0 International License

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