Abstract

The components of pedagogical marketing are considered: an educational product, demand for educational services and marketing researches of the appropriate market, complex of an educational institution marketing. The concept of a competition in pedagogical marketing sphere is characterized. On concrete examples the separate aspects of a modern condition of education in Ukraine are shown.

Keywords: pedagogical marketing, marketing of education, marketing of educational institution, marketing researches in education, communications in system of education, marketing of educational services

Cite as: Teletova S. & Teletov, A. (2011). Pedagogical marketing in activity of educational institutions. Marketing and Management of Innovations, 32, 117-124. https://doi.org/10.21272/mmi.2011.3.2-17

This work is licensed under a Creative Commons Attribution 4.0 International License

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