Abstract

The research is devoted to optimization of the structure of product portfolio of trading company with using the principles of the investment modeling. We further developed the models of investment portfolio optimization, using the known Markowitz and Sharp methods to determine the optimal portfolio of trade company. Adapted to the goods market the models in this study could be applied to the business of trade companies.

Keywords: SKU, portfolio, optimal product portfolio, profitability, risk

Cite as: Lozyuk, V. (2011). Method of product portfolio analysis based on optimization models. Marketing and Management of Innovations, 41, 90-95. https://doi.org/10.21272/mmi.2011.4.1-12

This work is licensed under a Creative Commons Attribution 4.0 International License

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