Abstract

This article analyzes the components of the concept of brand, focused on the study of price orientation Ukrainian brands, suggested strategies for companies with different market shares according to their price positioning.

Keywords: brand, price category, brand strategy

Cite as: Bashuk T. & Kosolap, N. (2011). Determination of appropriate brand strategy under its price category. Marketing and Management of Innovations, 41, 113-119. https://doi.org/10.21272/mmi.2011.4.1-15

This work is licensed under a Creative Commons Attribution 4.0 International License

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