Abstract

In the article identified the source of marketing theory. Detected a double nature and twofold nature of marketing as a tool of transformation product of labor into a commodity. We consider the place and role of marketing in the economic sciences. It is proved that marketing has physical and economic components.

Keywords: needs, consumer marketing concept, consumer value, manage relationships with customers, product, quality of life

Cite as: Oklander, T. (2011). Genesis of marketing. Marketing and Management of Innovations, 41, 33-37. https://doi.org/10.21272/mmi.2011.4.1-03

This work is licensed under a Creative Commons Attribution 4.0 International License

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