Abstract
The following article is focusing on the topic of mobile marketing, its role at today’s customer and the role of smartphones in this context.
Keywords: mobile marketing, smartphone, communications, mobile web, HTML5, iButterfly Plus
Cite as: Mirchev A. & Dicke, Ph. (2011). Mobile marketing and the usage of a smartphone. Marketing and Management of Innovations, 41, 50-59. https://doi.org/10.21272/mmi.2011.4.1-06
This work is licensed under a Creative Commons Attribution 4.0 International License
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