Abstract

The considered mechanism of the motivation of the development branded stiletto food enterprise – a producer of the sunflower butter – a result of the marketing studies on example leader Ukrainian market of the butter.

Keywords: brandname style, commodity brands, verbal commodity signs, logotypes, slogans

Cite as: Zvyaginceva, O. (2011). Development of brandname style of food enterprise – producer of sunflower-seed oil. Marketing and Management of Innovations, 42, 83-88. https://doi.org/10.21272/mmi.2011.4.2-10

This work is licensed under a Creative Commons Attribution 4.0 International License

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