Abstract
Considered the features of mobile marketing in Ukraine and the formation of legislation on controlling the use of its instruments, revealed the essential characteristics of definite concepts, specifically mentioned mobile marketing tools, outlined the problem of spam, resulting from the illegal SMS-mailing to the subscribers and presented the ways to solve this issue.
Keywords: mobile marketing, mobile marketing tools, spam, SMS-mailing, mobile phone, Code of mobile marketing
Cite as: Mazurenko V. & Matviienko, N. (2011). Development of mobile marketing in Ukraine. Marketing and Management of Innovations, 42, 24-29. https://doi.org/10.21272/mmi.2011.4.2-02
This work is licensed under a Creative Commons Attribution 4.0 International License
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