Abstract

Article is devoted to the peculiarities of treatment approaches the concepts of «creativity» and «creative management» features a combination of understanding of the three terms «organization», «management» and «creativity», the consideration of creativity as the basis for the organization’s management. The authors studied the language concepts of «creativity» and «creative management» to understand and study these concepts and practical application in the management of the organization. It is detailed description of the approaches to the interpretation of the concept of «creative management».

Keywords: creativity, management, organization, creative management, innovative side, «school experience», generation of ideas

Cite as: Kalenichenko Yu. & Smirnova, Ya. (2011). Creativity as a basis for management organization . Marketing and Management of Innovations, 42, 186-191. https://doi.org/10.21272/mmi.2011.4.2-25

This work is licensed under a Creative Commons Attribution 4.0 International License

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