Abstract

The key factors of competition success are considered at development of ecological marketing strategy; the value of introduction of ecological innovations is probed in activity of enterprises for providing of steady development; the list of ecological innovations and  difficulties which arise up on the stage of their development is given.

Keywords: ecological marketing, ecological innovations, ecologization, ecological market, ecological management, ecological efficiency

Cite as: Belyakova, O. (2011). Ecological innovations are a way of market development ecologically clean commodities. Marketing and Management of Innovations, 42, 268-272. https://doi.org/10.21272/mmi.2011.4.2-36

This work is licensed under a Creative Commons Attribution 4.0 International License

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